Lead execution of core messaging and content for Blackbaud's marketing and peer to peer solutions
* Educate other marketing teams on the product, buyer, and market dynamics the marketing and P2P solution suite, buyer persona, and marketplace
* Ensure Blackbaud's unique value proposition is heard by nonprofit marketers, fundraisers and engagement staff through effective positioning, collateral, digital content, and industry influeners,
* Act as the subject matter expert on all external-facing messaging and content in partnership with the Product Marketing Managers
* Act as the primary liaison for Demand Generation, Digital Marketing, and Corporate Marketing teams involved in marketing Blackbaud's marketing and P2P solutions
* Collaborate with Demand Generation and Digital Marketing teams to design and deliver the content needs for all lead generation initiatives across multiple vehicles: SEM, content marketing, tradeshows, seminars, webinars, calling campaigns, marketing automation programs, etc.
Help drive the go-to-market execution for the marketing and P2P solution suites:
* Obtain a deep understanding of buyers and their operational challenges
* Developing a keen understanding of the competition, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the company and our products at industry events.
* Arm internal and external stakeholders with: value/differentiation presentations, demonstrations, call scripts, case studies, message maps, web content, white papers, and competitive research.
* Support positioning, sales enablement, competitive research, and other product marketing initiatives for GMG's (General Markets Group) vertical business units: K12 private schools, Small College, Arts & Cultural, and others.
Influence external nonprofit decision makers, partners, and thought leaders to expand Blackbaud's brand
* Engage with industry thought leaders to develop co-marketing relationships, expand Blackbaud's thought leadership presence, and develop new and creative opportunities for collaboration
* In partnership with demand generation marketing events efforts, help organize Blackbaud Marketing and Peer to Peer content needs at events, associations, and influencer groups