Vice President of Marketing

DigitalOcean

(New York, New York)
Full Time Fully Remote
Job Posting Details
About DigitalOcean
DigitalOcean, the cloud for developers, is a dynamic, high-growth technology company that serves a passionate community of technologists around the world. We want to simplify cloud computing for every developer and are working on some of the most challenging and interesting problems in cloud computing.
Summary
We are at a point of unprecedented growth, internally and externally, and now seek a customer-centric VP of Marketing to enhance story and our lead funnel as we move up market to support businesses. This person will be responsible for building and managing a team of high-caliber marketers to evolve our messaging, define and exceed lead generation goals, document performance, manage budgets, and increase operational efficiencies. The ideal candidate will drive DigitalOcean’s marketing strategy by clearly communicating the value, optimizing our funnel, supporting the roadmap of new product releases, and leveraging the strength of our developer community as influencers in the new purchasing decision for teams at organizations.
Responsibilities
* Building a high performing marketing operation across demand generation, product marketing and communications. * Layering our existing B2D (Business to Developer) marketing with B2B operations that will help the company move up market and transition from an organic self-service funnel to an inbound sales & marketing driven funnel. * Integrating marketing and product to better understand our developer customer needs, communicate to the buyers effectively, and develop a strategy to identify where the market is heading. * Partnering closely with the sales team to build top of the funnel awareness, lead generation programs and sales enablement material to help win deals. * Owning revenue targets for Marketing specifically that tie back to people, programs, campaigns, initiatives and overall budget * Leading our community team to drive awareness and strengthen the company’s relationship with the developer throughout their lifecycle * Guide the marketing org through annual and quarterly planning processes * Own inbound and engagement marketing programs across all channels including, but not limited to events, email, content marketing, partnerships, SEO/SEM, and social media. * Guide and unify the creative direction of the brand and overall messaging for the company
Ideal Candidate
* 10-15+ years of experience in progressive marketing roles at the senior management level within a high-tech or SaaS company * Deep experience with market and customer segmentation, positioning, and integrated go-to market strategies * Strong understanding of inbound marketing strategies and tactics to grow our developer community and business customer cohort * Data driven leader with proven experience in funnel optimization, marketing operations, developing, measuring and improving SaaS metrics/KPIs, and prioritizing efforts to drive maximum returns * Exceptionally well versed in marketing automation tools (Salesforce, Marketo, etc) * Inspirational cross functional leader and member of the senior leadership team. * Experience building, nurturing, and leading high performing world-class marketing teams * Exceptionally strong verbal and written communication skills * Proven track record of exceeding revenue and lead goals * Strong track record in thriving in a highly energetic, fast moving environment
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

We offer competitive health, dental, and vision benefits for employees and their dependents, a monthly gym reimbursement to keep you fit, and a monthly commute allowance to make your trips to and from work easier.

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