Head Of Product Marketing

The Predictive Index

(Westwood, Massachusetts)
Full Time
Job Posting Details
About The Predictive Index
The energy and enthusiasm of your employees is your most precious commodity. Wasting this energy on miscommunication and misunderstanding makes it nearly impossible to recharge. Over time, individuals and organizations lose power, lose capacity, and can even stop working. It's all too common. It's also completely avoidable. Here at The Predictive Index, we've made it our life's work to charge the world's workforce.
Summary
The Head of Product Marketing is responsible for creating and communicating the value proposition for workforce analytics and behavioral assessment products/services provided by PI. As the voice of the buyer, they will craft the messaging and positioning for all products and services, develop innovative marketing programs that drive demand, and will transfer that knowledge through all sales channels. This is a highly diverse role fit for an individual who is looking to lead all product marketing initiatives for a rapidly growing global B2B company. Attention to detail, an eye for quality, and the ability to grasp and translate technical capabilities into benefits is critical for success in this role.
Responsibilities
* Branding – Serve as the gatekeeper of the PI brand, develop guidelines, and uphold brand standards internally and across the PI member firm network of global resellers * Buyer Behaviors & Trends – Understand the buyer journey, develop/maintain buyer persona research, and ultimately serve as the resident expert on target customer demographics, needs, requirements, etc. * Product Messaging – Develop product positioning and messaging that differentiates products and services from the global market * Sales Enablement – Create collateral and present across the company to conduct knowledge transfer of features, benefits, and key market differentiators (includes PRM marketing) * Product Release Planning – Work closely with Product Management to create a marketing calendar, plan and launch new products/services * Competitive Intelligence and Market Trends – Conduct ongoing research on competitors and the market and identify areas for opportunity and growth from both a product and branding standpoint
Ideal Candidate
* Passion for B2B analytics, assessments, and/or survey tools (SaaS) and the ability to identify and explain technology, product, and market differentiators * Working knowledge of product development, management, and marketing processes/standards for B2B software or business services * Has worked with sales channels, including direct sales, web, reseller, or VAR * Willingness to present to and engage with employees, affiliates, and/or clients via product trainings, product promotions, and at live events * Very strong writing and oral communication skills * Excellent problem-solving and project management skills; proficient in project management methodologies * Proven business and analytical skills to conduct market analysis, develop and execute go-to-market plans * Speed and agility; ability to work efficiently and effectively under pressure, producing materials within tight deadlines * Ability to interact with all levels of management * Ability to manage complex projects and synthesize direction from many individuals * Self-starter with strong work ethic and ability to manage own time and take initiative * Bachelor's Degree in marketing, technology, business or related field * 5+ years of experience in a B2B software or business services product marketing role
Compensation and Working Conditions
Benefits Benefits included

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