Director, Digital Audience Development

Viacom, short for "Video & Audio Communications", is an American media conglomerate with various worldwide interests in cable and satellite television networks (MTV Networks and BET), and movie production and distribution with Paramount Motion Pictures Group.

Candidate must be well versed in mobile marketing and the emerging media space (mobile apps, streaming media devices, subscription-based services). Helpful if the applicant has experience in kids-focused content and a firm understanding of kid-approved experiences.

- Execute core traditional and digital marketing strategies that drive business KPIs and aid in revenue generation across digital and linear TV platforms - Work with internal marketing partners, agencies, and vendors to develop strategies and plans to acquire customers through external marketing channels. - Responsible for prioritizing the most effective campaign strategiesthat drive user acquisition, optimize engagement, and support audience retention - Research and test new tactics that grow the Nickelodeon audience in an increasingly mobile and constantly “connected” landscape - Market intelligence – be the expert on digital and mobile user acquisitions channels. Know when, why and how to buy efficiently. - Goal driven with the ability to adapt to change and to new opportunities. - Hands-on experience in the development of product marketing plans, detailed specifications, project plans, status reports, and budgets - Excellent decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives - Great communication skills both written and verbal - Must be proficient with Microsoft Office suite - Proven strength in defining and translation of web and market analytics from data to implementation of new features - Exposure to web analytics systems and syndicated services - Ability to work independently as well as a team member. - Ability to comprehend and communicate the growing needs of the audience to internal cross-functional teams

- Bachelor’s degree - 8-10 years of experience in successful Customer Acquisition Marketing for a high volume consumer facing mobile product line and Premium Subscription business