Acquisition Analyst

Thumbtack is a local services marketplace that connects customers who need to get things done with local, skilled professionals who can help. From plumbers and painters to DJs and personal trainers, Thumbtack helps millions of customers find the right professional for their project in over 1,000 categories.

You’ll help drive customer and professional acquisition for Thumbtack through digital marketing campaigns. You’ll gain a deep understanding of the direct response marketing landscape. Thumbtack is a fast-paced, highly collaborative environment, and you can expect to work with team members across our organization to create strong digital programs that directly impact our business.

• Work with closely with our Digital Acquisition Manager to support Thumbtack’s digital acquisition marketing efforts
• Develop, execute, and measure large scale digital marketing campaigns
• Monitor and analyze campaign performance to drive continuous improvements in KPIs
• Partner with digital marketing peers and agencies to deliver campaigns meeting company business objectives
• Constantly dive into campaign performance metrics to maximize yield and surface new learnings for digital acquisition and the company in general
• Leading testing and optimization efforts around ad creatives and landing pages to maximize yield
• Staying current on digital best practices and the competitive landscape

About you

• You take ownership for the work you do and stand behind its quality
• You’re passionate about digital marketing that delivers large and measurable results for the business
• You’re always analyzing results and actively pushing new initiatives to drive growth and innovation in search marketing
• You are highly analytical and require proof through numbers
• You’re outgoing, friendly, and connect easily with a diverse range of people

Requirements

• 1-2 years experience in an analytical role at a digital advertising agency or tech company
• Highly attentive to detail, strong problem-solving skills, an analytical mind
• Strong analytical skills, including experience in spreadsheets, SQL, analytics and bid management tools
• Ability to work cross functionally with Marketing, Product and Sales teams
• Excellent verbal and written communication skills

Bonus Points

• Fluent in marketing platforms Facebook, Google Analytics, Pinterest, Google Adwords
• Knowledge & experience with ad management platforms, such as Nanigans, Kenshoo or others
• Experience with conversion rate optimization and A/B testing projects and tools
• Experience using SQL for data analysis of marketing campaigns
• Experience marketing to both consumer and business audiences
• Experience in digital marketing, online and mobile analytics, mobile marketing
• Experience at a high growth tech company