Channel Marketing Manager

Vanguard is a client-owned investment company that offers low-cost mutual funds, ETFs, advice, and related services to institutional and individual investors, and financial professionals. The company works to reduce cost and complexity for all investors.

The Channel Marketing Manager serves a key role in further establishing Vanguard as the preferred provider of financial solutions to firms and advisors, in addition to deepening relationships with existing partners. The role requires an individual capable of leading the development and execution of the overall marketing strategy for their intermediary channel. The candidate is expected to bring knowledge of and experience in multiple marketing disciplines including product positioning, digital marketing, omni-channel campaign development, thought leadership, insight development, and B2B sales support.

**Primary duties and responsibilities:** * Leads the development of channel marketing strategies and capabilities. Partners with relevant business and marketing stakeholders across Vanguard to establish priorities, align work objectives and deliverables, and execute marketing plans. * Leads and manages staff. Provides direction to team of Marketing Managers to develop, define, and execute multichannel marketing efforts to provide relevant, targeted messaging and thought leadership outreach to support the business and continually build the brand. Provides guidance, training and motivation as necessary to develop staff. Hires, evaluates and counsels crew. Fosters a positive working environment that generates team building, creative thinking and crew development. * Develops and implements operational plans to achieve business channel and corporate objectives, while effectively managing brand and reputational risk. Oversees planning, development and execution of short and long range goals. Demonstrates initiative and creativity in independently recommending and implementing marketing solutions. Analyzes costs impacting marketing decisions and other related issues and develops cost effective solutions to marketing issues. * Serves as a thought leader on marketing to senior leaders and others. Educates and inspires marketing and communications crew and their business partners regarding marketing strategies and best practices. * Develops and maintains broad knowledge of competitive offerings, market trends, and industry developments specific to the business area. * Develops processes to gather and consolidate input from sales and client services regarding business needs. Proactively identifies opportunities to improve content and the positioning of topics critical to the business area. Ensures a consistent feedback loop between marketing, sales and channel strategy units. * Presents marketing measurement results to senior management as necessary. Monitors consistency of agreed upon tracking methodology. Understands parameters of a successful campaign, relevant analytics, and ensures desired results are measurable and tell a compelling story. Communicates progress, issues, and solutions to senior management to obtain input and buy-in. Provides written and verbal communication to many different audiences on status of marketing efforts.

**The Ideal Candidate Should Possess:** * Undergraduate degree or equivalent combination of training and experience. MBA in marketing or specialized knowledge/experience/certifications in economy/markets/institutional investing/wealth management preferred. * Minimum of eight years general experience, including eight years financial services preferred. * Superior interpersonal skills (relationship building, consensus building). Ability to direct, align, manage, persuade and influence. * Strong written and oral communication and presentation skills. * Solid organization navigation skills, including experience operating within matrix management units. * Experience in delivering cross-departmental projects, strong project leadership. * Broad understanding of the investment and financial advisor industry. * Demonstrated ability to learn new concepts quickly and complete multiple and diverse assignments with the highest level of quality.