Manager, Local Marketing Strategy

We always knew there had to be a better way to buy used cars. One that would make the process easy and fun. So we created CarMax, and we've been changing the way America buys cars since we opened our first store in Richmond, Virginia in 1993.

The Manager, Local Marketing Strategy is responsible for driving growth in local markets by leveraging customer insights to develop & execute on exceptional marketing strategies. The Manager will lead a team of internal & external (agency) marketers, analysts & a direct report team of regional marketing managers prioritize key markets and implement marketing plans that directly contribute to Marketing Department & company goals.

* Prioritize and allocate focus and spending towards local markets to optimize overall marketing performance - Partner with insights and analytics team on local learning agenda, mix model insights, testing insights, reporting and market prioritization methodology - Consult with regional partners to monitor local market performance trends, competitive and market dynamics and consumer insights - Analyze all inputs to develop optimal budget allocation across markets including a strategy for addressing all markets as well as determining any necessary "focus markets" * Create local plans that drive local sales performance - Develop plans to address each market's unique opportunities in partnership with marketing, agency and field partners including marketing channel/media strategy and messaging strategy - Regularly monitor performance and adjust plans accordingly - Broadly communicate plans to all relevant stakeholders * Partner with internal and external partners to create and deploy marketing materials to support local plans - Partner with marketing services team to open work orders with internal or external media and creative teams - Write strategic briefs to clarify the goals and messaging priorities of the executions and provide input throughout the development process - Keep stakeholders updated on progress and final outcomes * Build, manage and develop team of Regional Marketing Managers responsible for execution and support of local activities across the country - Create role definition for regional managers with marketing and field partners - Hire a high performing team of regional marketing managers - Ensure consistent execution to the outlined job responsibilities - Develop managers to be strong strategic partners and brand ambassadors in the field * Develop & execute marketing strategies for 10-15 new store openings annually, ensuring that every store is set up to achieve sales expectations - Create role definition for regional managers with marketing and field

* Ability to develop a marketing strategy supported by research and data. * Experience with a range of marketing channels (broadcast, digital, direct marketing, collateral, etc.). * Strong business acumen & understanding of performance metrics (ROI, incremental sales, etc.). * Experience managing a marketing budget. * Extensive experience leading cross-functional teams across different levels and functions, building relationships & motivating team members. * Experience leading field marketing personnel, ideally in a retail environment * Excellent written & verbal communication skills. * Ability to think logically & creatively to develop solutions. * Ability to manage multiple projects simultaneously and to meet deadlines. * Excellent attention to detail and organization. **Education and Experience:** * Four-year BA/BS degree in Marketing, Business, Communications or related field, MBA preferred * Four to six years of marketing experience (ideally in a regional or local role) * Retail experience is a plus