Account - Based Marketing Campaign Manager

SalesLoft

(Atlanta, Georgia)
Full Time
Job Posting Details
About SalesLoft
We Believe In Sales. At SalesLoft, we live and breathe sales for you – the modern sales professional. We understand that there’s a difference between having a sales team and being a sales organization. That’s why we’ve created the Modern Sales Engagement Platform, allowing you to reach prospects faster and more effectively.
Summary
The Account-Based Marketing (ABM) Campaign Manager will be a key contributor to the development and success of the account-based marketing practice at SalesLoft. The ABM Campaign Manager is a role for an experienced digital marketer and project manager able to collaborate with multiple departments (Sales, Sales Development, Sales Operations and Customer Success). SalesLoft will provide the resources and technology tools you need to execute your marketing campaigns. This is a high profile role in our company, so this is a great way for your work to stand out with our Executive team.
Responsibilities
* Own marketing strategy for your target accounts and execute that strategy. * Collaborate with multiple marketing disciplines to orchestrate highly-personalized and professional account-based marketing programs. * Drive engagement and accelerate existing sales opportunities within our list of target accounts. * Deliver valuable experiences for our customers through every stage of the buyer’s journey, including post-sale. * Consume, interpret and present data to key stakeholders to measure the success of our account-based strategy. * Be the nexus of the partnership with Sales and build tight, collaborative relationships with account owners. * Establish, meet and exceed deadlines for campaign planning and execution.
Ideal Candidate
* Modern marketer focused on driving engagement and accelerating existing sales opportunities within our target 2,000 accounts rather than generating leads. * Creative project manager experienced with coordinating multiple marketing disciplines (content, events, etc.) to project professional, highly personalized campaigns targeted to specific accounts and sets of accounts. * Data-driven individual able to consume, interpret and present data to key stakeholders to gauge the effectiveness and success of our account-based campaigns. * 4-6 years of B2B marketing experience required. * Experience marketing to enterprise B2B companies preferred.

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