Director, Communications

NatureBox

(Redwood City, California)
Full Time
Job Posting Details
About NatureBox

Everyone loves to snack - and we're doing a lot more of it these days. Sometimes we're hungry and need quick nourishment, sometimes we're too busy for a proper meal and sometimes we simply want to reward ourselves with a little indulgence. For all of these reasons, NatureBox is dedicated to making snacking part of a well-balanced lifestyle.

Summary

This role will report to the CMO and will be responsible for day-to-day media outreach as well as managing an external PR agencies and contacts. This person should have a network of strong contacts in all top-tier press outlets and the ability to quickly form new relationships with the press when needed.

Responsibilities
  • Own and oversee our PR strategy – identify what key messages we want to see pull-through in our PR outreach, and what to prioritize in the short term and long term.

  • Develop a plan for national consumer, business, food, and tech press as well as local press.

  • Work closely with our engineering, product, corporate/retail sales, operations, customer service, and finance teams along with external partners to create strategic messaging and assets around NatureBox products and initiatives.

  • Vet and maximize inbound PR requests

  • Draft all press releases, quotes, award applications, e-interview responses for the company and founders.

  • Maintain our PR calendar and manage any speaking opportunities for the founders.

  • Create and execute events for editors/influencers - we’re looking for interesting ways to engage the press here so creativity is a plus!

  • Create a system to track, share, and measure our PR success

  • Develop and manage NatureBox Corporate Social Responsibility programs.

  • Manage Corporate Communications.

Ideal Candidate
  • 5 - 10 years experience in Public Relations with preference for both in-house and agency.

  • Bachelor's Degree with strong academic results.

  • Experience working in marketing communications with consumer food, tech, and high-growth stage companies with a fast-paced environment.

  • Experience running PR campaigns from start-to-finish in the consumer space.

  • Strong judgment and ability to think about high-level strategic priorities, but ability to roll-up your sleeves and get involved in the details.

  • Strong relationships with top-tier consumer/business/tech media contacts

  • Excellent writing skills, with samples to share.

  • Strong verbal communications skills – you will be our brand ambassador to the press, so we need you to articulately communicate our vision with each interaction.

  • An ability to use data and metrics to analyze the tangible impact of media outreach on NatureBox core KPIs.

  • A passion for the NatureBox business model and values.

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Redwood City, California
Skills Desired
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  • Metrics
  • Public Relations
  • Strategic Planning
  • Marketing Communications
  • Key Performance Indicator
  • Social Media Platforms

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