Social Media Analyst

Spredfast is a social software company and platform, headquartered in Austin, Texas with offices in New York City, London, Madison, Wisconsin, and Sydney, that seeks to connect every company in the world with the people that they care about the most. Spredfast’s “Smart Social” software enables companies to manage, integrate, and amplify social content across any digital touch point. With global reach, Spredfast customers have managed more than one billion social connections across 84 countries.

Spredfast is looking for a Social Media Analyst to join our fast-growing Social Strategy Team. This person will be responsible for creating reports that provide a visual representation of social media performance and insights, and delivering actionable, data-driven recommendations to our customers. The ideal candidate has experience with measuring social media channels and campaigns who can create best-in-class performance and impact reports. This role will also assist with the development of research-backed social media marketing playbooks, be able to establish channel-specific KPIs and execute other social strategy-centric deliverables, as well as optimizing and analyzing paid social media campaigns. A successful candidate must be able to think strategically to identify issues that need to be prioritized or resolved, and they will have a clear understanding of best practices for measuring campaigns across all of the major social channels (Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, etc.). This role will report to the Senior Strategist of Performance & Impact and work closely with the sales and professional services teams to enable world-class social media measurement and reporting for Spredfast customers.

* Analyze trends and innovations in social media measurement models and tools; * Collect, analyze and interpret both organic and paid data to generate reports that provide a visual representation of social media campaign performance and insights; * Pivot campaign performance data in Excel to provide clear and effective communication to internal account teams and customers; * Collect and analyze information from multiple data sources, ensuring data is reliable, using technical expertise and tools to uncover insights, statistics and trends; * Responsible for downloading raw data reports that chart customer KPIs and provide insight and analysis as to what the numbers mean for the customer’s daily operations as well as long-term strategy; * Inform the roadmap of Spredfast products that facilitate measuring performance and impact, and be an internal champion for analytics and paid media optimization at Spredfast; * Facilitate the productization of Strategic Analytics Services at Spredfast.

* At least 3-5 years experience in communications, marketing, advertising, public relations or statistics; * Proven passion for, and expert in, social media analysis; * Experience with social media platforms, including but not limited to, Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest and more; * Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and Pinterest; * Demonstrated experience in creating and executing measurement reporting and optimizing paid media campaigns on behalf of a brand or media company; * Excellent project management skills and are highly organized; * Work efficiently, are dependable and have an entrepreneurial spirit; * Ability to rapidly assess, analyze, and resolve complicated issues with little initial information or direction and with varying degrees of ambiguity; * Moderate travel will be required.