Specialist, Public Relations/Social Media

Northwell Health is New York State’s largest health care provider and private employer, with 21 hospitals and over 500 outpatient practices. We care for more than 1.8 million people annually in the metro New York area and beyond, thanks to philanthropic support from our communities.

We are a large healthcare company on the verge of a big change: taking a new brand - and a new vision of healthcare - to market. To make this happen, we're looking for someone to join our team who deeply believe that social media can help us live healthier lives. You will be joining the Digital Marketing Strategy group, whose mission is to find new ways for technology to engage our patients and support our caregivers. The right person will be able to chase down story and post ideas, write fresh copy that is on brand and appropriate for the channel, check out metrics to see how the post performs and adapt their tactics based on that data. You should be an avid user of social media and a fan of new technology. You should have an eye for good design and an ear for culturally relevant writing. Experience working with a platform like Sprout Social, Hootsuite or Sprinklr is a must.

* Maintains and helps expand social media presence with regular updates on Twitter, Facebook and other social media sites, Health System blogs and other appropriate electronic/social media platforms, in accordance with established guidelines. * Serves as a member of the creative group (web, photo studio, artists, service lines, marketing), which directs the approach, content and methodology of social media/digital communications. * Monitors social media traffic involving the Health System (using tools such as Technorati), and responds to posts and comments either directed to (or concerning) the Health System in electronic/social media formats. * Coordinates and interacts with Health System stakeholders (marketing, community health, clinical service lines, etc.) to promote news conferences, events, marketing messages, wellness programs and key messages to be communicated using electronic and social media platforms. * Recommends new growth strategies for electronic/social media communications to more effectively reach the news media, external audiences and other key constituencies. Develops metrics (traditional and non-traditional) to measure effectiveness and employs alternate approaches, as needed. * Uses electronic communications and social media as a live feed to external audiences during the Health System's news conferences and other public events to provide information in real-time. * Shoots, edits and posts video as needed, and assists in other Public Relations functions, including writing assignments, reaching out to news media, handling media queries and participating in the department's on-call rotation for after-hour calls. * Coordinates with digital marketing manager to ensure consistency of messages.

* Bachelor's Degree in English, Journalism, Public Relations, Marketing, Business or related field. * Minimum of three (3) years experience in journalism, business marketing and/or public relations. * Knowledge of and experience in social media and electronic communications. * Strong writing and communication skills. * Excellent organizational skills, including ability to juggle multiple assignments and excel in a highly visible, high-pressure environment. * Ability to shoot, edit and post video, preferred.