Marketing Communications Administrator


(Reston, Virginia)
Full Time Travel Required
Job Posting Details
About Daon
Daon is an innovator in developing and deploying biometric authentication and identity assurance solutions worldwide. Daon has pioneered methods for securely and conveniently combining biometric and identity capabilities in multiple channels with large-scale deployments that span payments verification, digital banking, insurance, and securing borders and critical infrastructure.
The key focus areas in this role will be management of social media platforms, website management and the provision of marketing and communications support to the Daon group of companies.
* Social Media - Management of Daon’s social media profiles and presence, creation of engaging content about our products and ability to drive traffic to website. Making sure all channels reflect Daon’s branding and explain our products easily. * Website - Maintain our website (WordPress) including preparing, editing, writing and integrating content, benchmark where necessary to always add improvements * CRM - Track leads generated within the company CRM system (SugarCRM), track ROI of marketing efforts, and reports accordingly. * Content – Excellent at content creation who can utilize storytelling techniques to show how our products are revolutionary (i.e. documentation of trade shows, company and product updates, industry news). * Public Relations – Support PR activities, write press releases, and maintain a list of analysts, editors, and reporters in our space. * Benchmarking - Online listening and engagement with relevant social discussion about our company and products, competitors and industry with both existing customers and brand new audiences to build product awareness. * Sales Campaigns - Creation of effective online sales campaigns with help from sales team through online paid channels and tracking analytics to gauge effectiveness. * Design - Print and online (social images, tech specs, website updates). Developing marketing materials (brochures, flyers, posters, videos, infographics, digital marketing content, exhibition stands) , this includes liaising with Daon Departments and external marketing, video and digital agencies * Brand - Implementing the Daon brand strategy to ensure a consistent representation of our brand across all touchpoints and increase the visibility of our brand. This also involves includes updating internal protocols e.g. brand guidelines and branded templates * Communications - Under direction, support the Daon corporate communications strategy, This involves creating content including blogs, videos, social media content, e-zines, web content, posters and brochures. Providing marketing communications advice to Daon Departments, including reviewing content for publication on various channels to ensure branding, design and tone of voice is consistent and appropriate * SEO * Content, Meta Titles & Description Tags * Site reviews from a technical perspective * Analytical approach to arrive at meaningful insights from big data and key performance data
Ideal Candidate
* 2+ years’ experience with ability to create social media campaigns, similar position preferably within a technology/software company is a plus * Must have exceptional English writing skills * Bachelor’s degree in marketing, communications or business (or equivalent) required * Attention to detail is essential * Strong intellectual, analytical and critical thinking skills * Brings a keen understanding of web, social media, email marketing, content marketing, tradeshows (preferred) * Proficient in creating sales presentations, managing and staffing trade shows in the U.S. and internationally preferred * Experience in SEO, PPC, web analytics are(preferred but not essential) * Excellent communication and project management skills * Ability to be flexible and multi-task in a fast-paced environment, meet deadlines * Knowledge of WordPress (required), Joomla! and/or other CMS tool in order to perform website updates and changes * Must be a results focussed and high energy individual with a true passion for marketing * Positive, can-do attitude; unafraid of a challenge and takes initiative to achieve objectives * Stays abreast of online marketing trends and new technologies; proactively provides innovative ideas for online marketing solutions in support of objectives and initiatives * Flexibility to travel both domestically and internationally, if needed
Compensation and Working Conditions
Reports to President, Americas Group


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