Social Media Manager/Digital Marketing Manager

Girl Scouts of Western Ohio

(Cincinnati, Ohio)
Full Time
Job Posting Details
About Girl Scouts of Western Ohio
We’re 2.7 million strong—1.9 million girls and 800,000 adult volunteers who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts’ founder Juliette Gordon “Daisy” Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents.
Summary
The Digital Marketing Manager is responsible for the overall growth and strategic direction of our organization's digital marketing, including but not limited to social media, website, email marketing and other digital advertising initiatives. The position is responsible for increasing engagement across all mediums, proactively building relationships with current and potential customers and ensuring the Girl Scout message is appropriately represented. This position works closely with all Girl Scouts of Western Ohio departments to support their marketing efforts and ensures a comprehensive message on digital mediums.
Responsibilities
* Plan and execute all web, email, social media and digital marketing campaigns. * Design, build and maintain our social media presence with a focus on building external awareness. * Works with all departments to develop campaigns that support initiatives and Girl Scouts of Western Ohio’s overall goals. Manages all aspects from needs assessment to planning, execution and establishing appropriate metrics. * Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. * Develop and implement new and creative growth strategies. Plan, execute and measure experiments and conversion tests in the digital space. Evaluate emerging technologies and platforms. Provide thought leadership and perspective for adoption where appropriate. * Collaborate with the Marketing and Communications Manager to ensure comprehensive marketing and communications coverage; * Coordinate council electronic communications, including employee and volunteer newsletters ensuring communications are well-designed, effective and appropriate. * Evaluate volunteer social media efforts and provide social media training for volunteers; maintain resources that are readily available to assist their efforts; * Ensure that diversity and pluralism is embraced and incorporated into the work of the council; * Other duties as assigned.
Ideal Candidate
**CORE COMPETENCIES:** * ***Written Communication***: Structures and clearly conveys ideas and information in both formal and informal written documents; expresses ideas and facts in a clear and understandable manner appropriate for the audience or reader; effectively proofreads written documents; incorporate technical knowledge into written materials; understands written documents. * ***Marketing Knowledge:*** Understands the basic principles of marketing (market identification and segmentation, interpretation and use of market data.) * ***Marketing Skill:*** Attracts support for the Girl Scout program, its KEYmessages and products, by promoting visibility and credibility of Girl Scouts in the community and to girls; identifies, seeks to understand and influences the local market for Girl Scouting; effectively promotes Girl Scouts program and products. * ***Judgment and Decision-Making***: Recognizes when immediate action is required; recognizes when sufficient information has been obtained to make a decision; makes decisions where appropriate or refers decisions to the appropriate organizational level; makes decisions without undue delay. * ***Volunteer Relations:*** Understands the function of volunteers; demonstrates flexibility to meet with volunteers; effectively delegates responsibility; monitors use of volunteers within existing constraints and guidelines; recognizes volunteer accomplishments; works effectively with volunteers. **QUALIFICATIONS:** * Bachelor’s degree in journalism, public relations, marketing or communications and at least two years of experience in website and social media strategic planning and management, preferably in a not-for-profit setting, utilizing Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, etc., or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities. * Exceptional writing skills formatted for social media platforms and ability to engage with and serve as advocate for diverse audiences in social media channels. * Proven ability to plan and implement social media marketing to engage constituents, raise awareness and communicate all campaigns. * Experience managing multiple social media projects in a fast-paced environment; ability to adapt to changing situations and priorities. * Demonstrated critical-thinking skills, strong analytical abilities and a focus on achieving results. * Must be team-oriented with excellent interpersonal and communication skills with diverse audience at all organizational levels, both internal and external. * Ability to work evening hours and weekends when necessary. * Current valid driver’s license and functioning vehicle for work within the Girl Scouts of Western Ohio region. * Understanding of the applications of the Girl Scout program, philosophy and policies (may be acquired upon employment). * Successful completion of fingerprinting and a criminal background check as required by Ohio law. * Commitment to making a difference in girls’ lives as expressed in the Ends statements; mission and goals for girls, as noted in the Board Policy Manual. * Other requirements as determined by Girl Scouts of Western Ohio.

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