Marketing Manager

GoHealth is the nation’s most complete online portal for finding health insurance coverage. They’ve helped more than 2 million consumers compare health insurance quotes and purchase individual coverage online, through their agent network, or directly through a major health insurance company. At GoHealth, they pioneered the health insurance technology industry. They started out as innovators with big ideas who transformed into industry leaders.

The Marketing Manager will serve as an integral factor to GoHealth’s success through successfully marketing and generating consumer interest for the various health and life insurance programs. With primary ownership of the marketing activities for GoHealth’s life insurance program, but also exposure in the Medicare program, the Marketing Manager will be responsible for supporting marketing operations and communications by managing timelines and processes and implementing strategies that support the entire lifecycle of a campaign.

* Create and implement digital marketing strategies through SEO, PPC, Affiliate, CRM, Social and Email marketing to enhance customer acquisition and the overall brand awareness * Focus closely on SEO and PPC activities with the in-house team and external agencies to enhance online visibility and ROI * Work closely with the Social Media team to coordinate content on social channels and blogging * Assist Marketing stakeholders with defining scopes and deliverable * Own the creation of various marketing campaigns to drive leads to GoHealth's Life and Medicare businesses * Drive end to end success of these marketing campaigns including creative design, technical implementation, and strategic execution * Coordinate test creations with technology teams and analyzing results to make informed decisions about campaign creation and technology changes * Provide the business owners of the health and life business areas with quantitative estimates for customer volume and timing * Track to certain financial metrics, and be held accountable for achieving the required cost per customer and cost per sale

* Minimum of 5+ years’ experience in marketing (customer acquisition, lifecycle) * Must have an understanding of CPM, CPC and CPA Models * Understanding and experience in organic traffic flow vs paid search flow * Knowledgeable with SEO best practices * Quantitative ability to track to and be accountable for certain marketing spend targets and lead volume requirements * Strong leadership and decision-making skills * Comfortable with analyzing data to identify trends and opportunities to optimize campaigns * Basic knowledge of SQL preferred, not required * Prior work experience collaborating with technology teams to deliver marketing solutions * Strong understanding of HTML, CSS, Analytics, PPC and SEO strategies, B2C retail and digital marketing principles * Professional and motivated self-starter, with ability to operate in an ambiguous environment * Outstanding communication and interpersonal skills * Ability to work in a fast-paced, exciting, and performance-driven environment * Bachelor's Degree is required, business administration/marketing degree preferred