Senior Marketing Manager

We help top organizations move people with their ideas through empathy and compelling stories from keynotes on the big stage to everyday presentations and communications. We also teach our methodology through our best-selling books, workshops, and e-courses.

This role will be responsible for the overall marketing efforts for Duarte, reporting directly to the Chief Client Officer. These efforts are primarily focused on lead generation & sales enablement, but will also support awareness efforts of speaking engagements, editorial, and social media.

* Develop quarterly marketing plan to support the financial goals of both Agency and Academy. * Design and manage marketing campaigns to deliver lead generation goals. Campaigns will be multi-channel including email, web, social and PR. * Manage CDR activity to optimize qualified lead flow to the appropriate sales channel. * Hire and manage digital marketing associate to support email campaigns, web marketing and social media engagement. * Identify and manage the creation of content marketing assets to support lead generation and list development goals. * Manage third party relationships for web development, SEO/PPC, design and any others as needed. * Manage technology infrastructure of Hubspot, Salesforce and any other systems to support the marketing efforts. * Provide support to Ambassadors for speaking engagements, blog posts and editorial content. * Prioritize all marketing efforts for maximum impact. * Publish marketing calendar of all activities including product launch, editorial, events, speaking engagements and campaigns. * Produce and review monthly marketing metrics to inform ongoing marketing efforts for maximum ROI. Metrics include: web trends, MQL/SQL trends, wins by lead source, email marketing open/click rates, list development trends. * Manage the marketing budget and report budget vs. actual for each month. * Support blog and editorial efforts by connecting to the overall marketing strategy and providing project management of placement. * Stay on top of current marketing best practices to constantly improve our marketing efforts.

**Skill Requirements:** * 3-7 years marketing management experience * Strong project management skills to manage projects on-time and on budget * Ability to prioritize tasks, and manage to the defined timelines * Effective communications skills (verbal & written) * Technology savvy to understand the systems needed to support marketing efforts * Ability to manage both direct reports, 3rd party contractors, and other team members that participate in marketing project * Team player focused on collaborating with others to deliver the best outcome * Outcome driven. Ability to get beyond the tactics and focus delivering the desired business outcomes **Performance Measures:** * Achievement of lead generation goals (MQL/SQL). * Web traffic trends, and improved engagement. * List development through awareness campaigns. * Management of marketing budget to optimize cost per lead.