Marketing Manager

CoStar Group

(Washington, District of Columbia)
Full Time
Job Posting Details
About CoStar Group
CoStar Group, Inc. (Nasdaq:CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information.
CoStar is currently seeking a full time Marketing Manager to lead efforts targeting these different audiences across the full spectrum of CRE property types. You will collaborate with a strong in-house team and work closely with leaders throughout the company.
* Create and manage marketing campaigns and lead generation activities targeted to key audiences, to include inbound marketing campaigns, nurture campaigns, digital advertising and direct marketing * Work with Marketing Services to design and execute campaigns and use the marketing automation tool to manage campaigns * Report on and analyze campaign effectiveness and seek out best practices to improve campaign results * Work closely with the Content Marketing Manager for the CoStar brand to create marketing programs around key pieces of CoStar content * Support the sales force with the creation and management of marketing and sales materials that clearly layout the value proposition of CoStar products and services, and work closely with the Sr. Marketing Manager of Sales Enablement to ensure the sales force has what they need to increase win rate * Assist in identifying and drafting customer testimonials (both written and video) and case studies, gleaning constant insight from sales force feedback, analysis of product usage and management reports of noteworthy sales contracts * Manage sales resources on DropBox and company intranet, adding and deleting materials based on need and relevancy and ensuring that all assets are accurate and up-to-date * Support all CoStar-related events with engagement efforts and follow-up * Manage all aspects of CoStar Power Brokers, a widely-recognized awards program now in its 15th year, including the Call for Entries process, the award winner selection process, award plaque production and, most importantly, the promotion of the program throughout the year
Ideal Candidate
**Requirements:** * Bachelors Degree * 6+ years marketing experience * 3+ years of project management experience * Experience supporting a national sales force * Prior sales experience a plus * Exceptional written and verbal communication skills * Proven experience in delivering best in class sales support programs with quantifiable results **Key Competencies:** * High degree of professionalism, maturity and confidentiality * Collaborative team player across multiple functional teams * Strong interpersonal skills
Compensation and Working Conditions
Reports to Senior Director of Marketing


Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.