Demand Generation Market Manager

Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundations, corporations, education institutions, and the individual change agents who support them.

The Demand Generation Marketing Manager within our Enterprise Markets Group is primarily responsible for the demand and lead generation campaigns for assigned solutions/teams with a focus on crafting and executing programs, and then tracking and reporting on the results of the programs. The objective is to generate incremental pipeline by coordinating demand generation campaigns which result in direct sales leads.

**Plan and Execute Best-in-Class Demand Programs** * Develop marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of sales * Reduce broad concepts and business strategies into structured programs, and then execute and report on these programs and their success against target objectives * Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth * Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email, web seminars, calling campaigns, live regional events, social media, search engine marketing, and more – to manage multi-touch campaigns * Develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management * Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline * Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows **Collaborate Effectively with a Wide Range of Peers and Stakeholders** * Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements for pipeline development * Manage the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including Marketo * Provide planning, organization, collateral creation and shipping support for external events including trade shows, conferences, and sales seminars * Support overall company branding and awareness as part of the overall marketing initiatives and lead gen programs. * Communicate and collaborate with other demand marketers, product marketers, sales leaders, corporate marketing, other stakeholders and external resources such as creative agencies

* Bachelor’s Degree required * 3+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles * Experience marketing to the healthcare industry preferred * Go-to-market development plan capabilities – including successful launch planning positioning and execution * Demonstrated results in improving sales pipeline/funnel close ratios * Understanding of marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring * Experience with customer relationship management tool (Salesforce preferred) * Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics * Strategy, project management, budget management and financial skills * Excellent written and oral communications skills * Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization