Marketing Manager for Demand Generation

PulsePoint ™, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.

This is a critical role, focused on creating demand and driving revenue growth for PulsePoint’s Content Marketing Platform. The right person for this role has a strong and proven understanding of B2B, SaaS marketing and a passion for working closely with sales and product teams. An understanding of the content marketing/advertising/media landscape is key, and ad tech/SaaS experience is a huge plus. Most important, you are excited about the massive shift in advertising, and are eager to play a part in shaping it.

* Develop lead generation/campaign program objectives, goals, and metrics, and define best practices, standards, and processes to drive successful customer acquisition. * Integrated Campaign Development: Execute an integrated mix of email, digital, lead-nurturing and content marketing campaigns for global lead generation, including emails, landing pages, calls-to-action and content. * Webinars: Provide support for webinars, conferences and events to drive lead creation and nurture, manage logistics, and track success metrics. * Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation funnel. * Marketing Automation: Ensure that we optimize marketing automation best practices to attract and guide qualified leads through our buying process. * Campaign Calendar: Maintain calendar of all demand generation programs, budgets, and metrics to optimize awareness and lead generation efforts. * Targeting/Segmentation: Segment target audiences based on demographic and firmographic criteria and completed interactions (e.g. content downloads, page views, etc). * Sales Support: Continuously collaborate with the Apcera sales team to review and analyze activities and processes to refine the marketing mix and budget spend. * Lead Generation Workflows: Define lead flow processes and work with Sales to optimize interdepartmental service level agreements; optimize system architecture and program workflows in Marketo and Salesforce to support Sales/Marketing processes. * Reporting and Metrics: Track and report on demand generation performance metrics globally for Sales and Marketing, using this data to continually optimize campaign performance.

The ideal candidate for this role is someone who knows how to run integrated campaigns including email marketing, webinar and lead nurture tactics and has experience planning, executing, building programs and reports in marketing automation platforms like Salesforce, and analyzing results. They’ll also be able to write and edit email and landing page copy, as well as collaborate with our sales team on a regular basis to ensure leads are qualified, and develop lead-handling processes to optimize conversion into qualified opportunities. * 5+ years of digital marketing * Demand generation experience including email marketing, lead nurturing, and marketing automation. * Experience driving global market share and revenue growth for a B2B high tech / software product. * Extensive marketing automation platform and Salesforce.com experience required. * Analytical and able to derive meaning from data through A/B testing and email/landing page optimization.