Senior Marketing Reporting Manager

Workday, Inc. is an on-demand (cloud-based) financial management and human capital management software vendor.

A key member of the Marketing Operations team at Workday, the Marketing Reporting Manager is responsible for providing operational reporting, dashboards and actionable insights to various business stakeholders by synthesizing business knowledge and leveraging data from marketing automation and CRM platforms. Reporting to the Director of Marketing Data Strategy and Analytics, this individual through summarization and presentation of the findings will help drive the understanding of marketing effectiveness (ROI)and support a culture of data-driven decision making and alignment of all cross-functional marketing efforts.

- Define frameworks for measuring, reporting and analyzing marketing results including marketing ROI. - Create and manage operational reports/dashboards in Marketo and Salesforce.com to track the effectiveness of cross-channel marketing campaigns. - Perform data mining/extraction and analysis of marketing campaigns data, synthesize results and provide actionable insights to business stakeholders for decision making. - Assist with monitoring the integrity of the marketing database. Recommend and implement process improvements for automated data validation/normalization in Marketo. - Partner with Marketing Automation team to analyze data that will help global campaign managers design targeted campaigns and optimize spend. - Assist with the execution of ad-hoc marketing performance reporting and data projects in MS Excel/Access as assigned. - Work cross-functionally to leverage multiple functional data sources together to create a holistic customer view and marketing performance story.

- 5+ years of experience in a marketing reporting & analytics function leveraging data from marketing automation platform. - Experience with Salesforce.com; demonstrated understanding of CRM concepts such as lead management and lead routing. - 2+ years of demonstrated experience analyzing marketing data and producing standard/ad-hoc reports for performance tracking and decision making. - 2+ years of experience working with large datasets in different formats such as .csv, Excel, Access, or related. - Strong understanding of the B-to-B marketing function and how its success can be measured. Understanding of the SiriusDecisions Demand Waterfall is highly desired. - Proven experience identifying, building, and publishing Marketing key performance metrics. - Advanced knowledge of Microsoft Excel including pivot tables, formulas, formatting, charts and importing/exporting data. - Excellent oral and written communication skills for translating data insights into concise and insightful executive summaries and presentations. - Ability to juggle multiple projects and organize time effectively. Project management experience highly desired. - Demonstrated ability to work collaboratively in a team structure. - Bachelor’s degree required in business, finance, marketing, sciences or related field.