Account Manager

Haystak™ Digital Marketing is a leading provider of digital marketing products and services for the automotive industry.

**Description** HayStak Digital Marketing is seeking an Account Manager to support assigned clients with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns. This individual’s primary responsibility will be to develop a thorough understanding of automotive dealership clients by understanding trends, internal reporting tools and online marketing needs. The Account Manager (SEO/SEM) will sit in our Ft. Myers, Florida office; we are offering relocation assistance to the right candidate. ***Qualified candidates will receive an invitation to participate in final interviews on Sept. 22 or October 6, 2015.*** **Do you enjoy a little heavy meta with your morning Caffeine? Plus Five More Signs You’re a Fit For This Role:** - **You’re a highly effective communicator who hates the idea of a career in sales**. That’s right, no cold-calling or tired scripts here. At HayStak, our Account Managers provide solutions-based consultation to help our clients achieve success. The ideal candidate will be able to uphold their Ping-Pong champ status, while maintaining and cultivating approximately 60 plus accounts with superior customer service and knowledge exchange. Even more ideal candidates will have existing knowledge of the automotive services or dealership industry. - **You want to be ranked with the best. HayStak Digital Marketing is one of the fastest growing automotive digital marketing agencies in the country; AutoTrader, a Cox Automotive company, recently acquired us**. The company represents nearly 500 automobile dealers, including single point dealers to the largest dealer groups across the country. At HayStak Digital Marketing, we value our clients, innovation, hard work, creativity, positive attitudes, and respect for all teamwork, personal growth and fun. - **We have Google’s seal of approval (and now yours)**. Google has named HayStak Digital as one of their select Google AdWords Premier SMB Partners. The AdWords Premier SMB Partner program is Google’s designation for their digital advertising partners that have achieved the highest levels of training, performance and customer service. - **We provide the training you need to advance our goals and your career**. All new Account Managers will go through an eight-week training program to obtain the knowledge and skills necessary to succeed in their role. Training will consist of both classroom and peer mentoring; Account Manager’s will receive an assigned book of business upon training completion. We also have an open-concept floor plan to promote continuous opportunities to leverage the expertise of your peers. - **We offer the culture of a start-up with the benefits of a leading enterprise organization**. When you join our team, you can expect a casual, yet focused environment. Account Managers typically spend 50% of their day digging into rich data and the other 50% consulting with assigned clients on data-backed solutions. In exchange for your deep SEO / SEM and automotive knowledge, we serve up: - Aggressive, competitive pay plans - True opportunities for career advancement - State-of-the-art equipment and facilities - Generous PTO and holiday schedule - Medical, dental, life and disability insurance - 401(k) program with employer contribution - All the free soda and snacks you can handle - Think you’re a fit? Help drive our CTR and apply today! **Key Responsibilities** **Account Management** - Report to clients once a week by email, once a month by phone to communicate account status and address any questions or concerns - Manage and execute budgets accordingly - Manage 60 plus large, complex accounts both internally and externally - Execute Internet marketing campaigns for each client, including conversion and ROI optimization Investigate, track and resolve customer and client concerns; identify trends and implement solutions - Demonstrate a thorough understanding of clients’ marketing needs from philosophies, targeted demos, geographies of scale and budgets - Ensuring that account tracking tools and reports are active - Proactively check and identify accounts that are likely to become a problem accounts - Communicate with management on analyses and recommend solution **Client Service Expectations** - Develop and strengthen relationships with clients - Exchange feedback with clients and consult with Haystak management to enhance the quality of service - Ensure complete client satisfaction - Conduct reviews on accounts on regular basis to evaluate clients’ demands and usage of account - Determine the appropriate products, services and pricing structure that satisfies the clients’ needs and Haystak’s business objectives - Be available to receive and answer calls from the clients - Educate clients on proper utilization of reports provided and offer additional assistance as necessary

- Minimum 1+ years of account management experience - Demonstrated Excel skills (i.e. pivot tables, ability to analyze data) - Ability to understand and explain Web advertising concepts, trends and technologies - Ability to effectively work and communicate with automotive dealership clients - Demonstrated superior customer service skills with focus on B2B customers - Excellent time management, multi-tasking and follow up skills are a must - Must have strong attention to detail - Must have strong organizational skills - Experience working in a fast-paced team environment - Must be a team player and fast learner - Marketing or advertising background is preferred - Knowledge of SEM tools such as Kenshoo, Google AdWords or Bing adCenter - Knowledge of CRM tools such as Salesforce.com, Sugar CRM or other related CRM - Online advertising/production background preferred - Familiar with account management and advertising agency processes preferred - Familiar with online advertising trends is preferred