Customer Direct Marketing

A leader in uniform rental and facility products for more than 100 years, G&K Services is committed to enhancing your business image and ensuring your employees' safety. Companies like yours throughout North America put their trust in G&K Services for their uniform rental, apparel purchases, and facility services.

The Marketing Associate, Customer Direct Marketing will assist in leading strategy development and execution of multi-channel marketing campaigns and related marketing programs that seek to drive retention, growth, greater customer satisfaction, customer value and G&K brand preference. The candidate will be responsible for marketing programs, customer lifecycle communications and overall performance.

• Work closely with the Associate Marketing Manager- Direct Marketing and other marketing team members on utilization of the marketing automation tool to enhance and leverage G&Ks; customer touchpoints
• Develop, implement and manage multi-channel marketing and awareness campaigns and touchpoint planning that supports customer retention, growth and loyalty program strategies while driving customer understanding and trials of our product and service offering
• Develop performance goals, frequency plan development and oversee program execution, measurement, and reporting.
• Conduct post-campaign analysis to determine success rate of external print and digital campaigns as well as internal contests. Recommend program changes based on findings to optimize program effectiveness and profitability/ROI, increase response rates on all marketing channels (i.e. direct mail, e-mail, webinars, print, digital), and optimize targeting/segmentation.
• Collaborate with G&K;’s front line team to develop integrated, personalized multi-channel campaigns to support company wide, regional and local campaigns.
• Collaborate with IT/CRM team to develop integrated marketing database to enable personalized and triggered marketing communications that drive profitable revenue and enhance the customer experience [pre and post usage].
• Collaborate with marketing and product management team to identify various opportunities, campaign strategies and the framework for measurement and reporting.
• Own customer data capture and analysis, assist in development of models, customer profiles/personas and other analyses that better target prospects and customers through various marketing mediums.
• Develop creative briefs, manage creative development, and create content for, but not limited to, direct mail, e-mail, print, digital, webinars and works with marketing team members on marketing opportunities while formulating creative testing strategies that continuously optimize response rates.
• Identify, recommend and manage external printers, developers and vendors that deliver best-in-class programs within budget
• Monitor all direct marketing-related customer correspondence to gain insights for future enhancement and ensure customer satisfaction
• Assist in the development and implementation of various marketing tools, collateral and campaigns as assigned
• Additional projects as assigned

• Bachelor's degree in a business-related field (Marketing, Economics, Finance or related field) is highly preferred
• 2-3+ years of experience
• Experience with creative development and management of multi-channel direct marketing programs, including integrated print and digital campaigns.
• Managing large-scale customer management direct marketing programs including mail, email and online
• Development and implementation of successful database-driven direct marketing strategies, including testing techniques.
• Intermediate knowledge of the Google Suite and Microsoft Office Suite- experience with Microsoft Excel including advanced functions (pivot tables, lookups, macros) and Access or similar database software packages a plus.
• Demonstrated knowledge of marketing automation tool
• Experience with Salesforce.com CRM and Act-on a plus
• Taking initiative and strong ability to execute with accountability
• Excellent problem solving skills
• Strong verbal and written communication skills
• Strong strategy development skills
• Innovative thinker
• Strong decision making skills
• Ability to identify problems and develop creative solutions
• Strong project management and organizational skills with ability to adapt to the changing needs of the business
• Keen focus on the customer and the customer experience
• Minimal travel required, i.e. once a quarter