SEM Analyst

Synectics is one of the nation's foremost staffing firms, working with a client base that includes some of the leading institutions and Fortune 100 corporations in the United States. We seek to bring the most highly qualified professionals to assignments that they will find challenging and fulfilling. We also seek to justify our clients’ expectations that every Synectics consultant will bring the highest possible effort to their endeavors every day.

Synectics serves an extremely diverse client base which represents an equally diverse range of industries and institutions. The technologies we support have always been responsive to this extremely broad spectrum. In order to fully engage with this continually changing commercial and technological landscape, our employees must draw on their own varying interests, skills and backgrounds. This insight, reflected in our daily practices, has always been our fundamental strength as a company, and it continues to serve us well in all our efforts.

• Manage the onboarding of an account which includes making recommendations on account structure, keywords, ad copy, and account features

• Once live, complete routine reporting and in-depth quantitative ad hoc analyses, and recommend action items to improve performance

• Articulate and execute search engine marketing strategies such as A/B testing, tiered bidding, account structure, dynamic parameters

• Present recommendations to Sellers and AMs, may be required to join advertiser calls as needed

• Develop the editorial assets needed for client to execute recommendations

• Performs as an active thought-leader on SEM landscape, staying abreast of current search engine trends, algorithms, and best practices

• Collaborates on best practices, reporting systems and tools across various departments

Mandatory Skills:

• Minimum educational requirement: BA/BS or equivalent work experience.

• Microsoft Office Suite including Excel and Word.

• A general understanding of marketing principles is required.

• Content Development skills are a must.

• Google AdWords certification and Bing adCenter certification preferred; resource will be required to obtain certification within 30 days of hire.

• Knowledge of Search Engine Optimization (SEO).

• Solid work ethic, teaming, adaptation to fast-paced environment, and works well under pressure.

• Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint) is a must.

• Excellent professional, communication (both verbal and written) skills.

• Ability to self-motivate, prioritize and multi-task.

• 1-2 years Search Engine Marketing to include Pay Per Click (PPC). Search Engine Marketing professional; 2-3 years preferred.

• Clear understanding of PPC/SEM

Desired Skills:

• BA/BS degree preferred but not required

• Analytic skills certification a plus

• Experience setting up Spanish Google AdWords campaigns a plus.