Marketing Strategist

We’re a unique mix of creative minds and marketing technologists with the collective power to design smart campaigns that deliver results.

R2i delivers on the new promise of integration by uniting marketing cloud technology expertise with brand and demand generation. Better user experiences and accelerated engagements.

The Marketing Strategist role is an entry level position within the Marketing Strategy team. The candidate will work closely with account and project leads in the development and execution of campaigns across accounts. The position requires expertise across a broad range of disciplines including search (SEO/SEM), display advertising, social marketing, and reporting.

Strategy & Insights Development

• Competitive research
• Community & Influencer identification
• Website and content audits
• Listening and monitoring

Media Planning, Setup, and Campaign Management

• Search Marketing
• Follows organic and paid search best practices, keyword development tools, and industry research and developments
• Performs necessary research to inform search strategies and campaigns
• Works with content and creative teams to produce optimized site content and ad copy
• Manages search campaigns across Google, Bing, etc.
• Delivers performance tracking, analysis and reporting on a daily basis

Paid Social

• Monitors trends in social media, including advertising formats, channels and technologies
• Performs necessary steps to setup, configure, and manage paid social campaigns
• Applies social advertising campaign management and optimization best practices across Facebook, LinkedIn and Twitter

Paid Media/Display

• Coordinates and schedules meetings between R2i and publisher
• Works with 3rd party publishers to secure inventory for campaigns
• Tracks and manages budget and spend levels

Reporting

• Compiles data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Develops tracking/tagging of campaign assets for ongoing analysis and reporting

Accountabilities

• Timely delivery of projects
• Communication with discipline and account leads
• High quality and complete deliverables
• Weekly entry of timesheets
• Participation in discipline and account team meetings
• Knowledge of project scope and milestones and related project plan

• Bachelor’s Degree in Marketing
• 1-3 years relevant experience particularly in the area of search marketing
• Deep understanding of search marketing technologies such as: Google AdWords, Marin Software, BrightEdge
• Familiarity with social marketing platforms such as Twitter, LinkedIn, Facebook, etc.
• Microsoft Word, Excel, and PowerPoint
• Must have the ability to follow verbal and written communications, and communicate effectively with clients and peers in a professional and courteous manner.