Paid Marketing Manager

Citrusbyte works with large enterprise organizations and startups to solve their business challenges by identifying, designing and building innovative software solutions. From concept to launch we apply startup-style customer development and agile engineering to creating new products and areas of business.

We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

* Manage the strategy and setup of all paid campaigns. * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies directly with peers from Sales, Head of Marketing, and Head of Sales. * Plan, execute, and measure experiments and conversion tests * Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. * Instrument conversion points and optimize user funnels * Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

* BA/BS or equivalent working experience. * 5+ years of marketing experience within a technology consultancy, preferably software * Team player, self motivated and able to take ownership on the assigned task(s) * Experience in consulting service industry * Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns * In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Instagram, and more), and content distribution and placement networks like Outbrain and Taboola. * Highly creative with experience in identifying target audiences and devising digital campaigns that convert leads. * Experience in optimizing landing pages and user funnels * Expert in setting up and optimizing Google Adwords campaigns * Working knowledge of HTML, CSS, and JavaScript development and constraints * Strong analytical skills and data-driven thinking * Up-to-date with the latest trends and best practices in online marketing and measurement * Experience handling marketing budgets and forecasting/reporting results. * Excellent communicator with the ability to sell and convince.