Assistant Director

Moody's

(New York, New York)
Full Time
Job Posting Details
About Moody's
Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets.
Responsibilities
- With oversight from the Associate Director, manage solutions marketing within Risk Measurement. - Collaborate with stakeholders within assigned Verticals, Sales and Marketing to assist in the development of a global solution marketing strategy and plan that clearly states: - Sales and Vertical objectives for each assigned solution - Learnings from market research and competitive analysis that informed the strategy - Product releases/features/functionality which will be a focus of the strategy - Target market and segments - Product positioning in each target market/segment - Compelling messaging to be used for each target market/segment - Marketing, Public Relations and Events budget and resources needed to execute the strategy - Results expected, and how those contribute to meeting the Sales and Vertical objectives - Support the development of and keep up-to-date client, prospect and employee-facing content needed to deliver global solution marketing plan: - Advertising - Collateral - White papers - Articles - Emails - MADC - Social media - Presentation decks - Improve the coherence, clarity and consistency of our messaging by promoting a better understanding of our offerings through a “one Moody’s Analytics” voice approach/filter - Produce messaging that addresses our clients’ highest and most complex business challenges. - Begin to develop thought leadership that expands company’s opportunities and supports a complex sales process; maximize the impact of thought leadership content by incorporating it into key marketing campaigns - Support the execution of solution marketing strategy and plan by Marketing, Public Relations and Events teams, ensuring it represents full solutions and “One Moody’s” - Working with Solutions Marketing team member who manages Analyst Relations & Awards, ensure each assigned solution gains an appropriate quantity and quality of coverage by industry analysts (e.g. Celent, CEB/TowerGroup, Chartis, etc.), and earns an appropriate number and quality of awards - Empower stakeholders to meet or exceed their objectives with regard to each assigned solution by delivering the training and tools they need for each release and between releases - Receive stakeholder requests for marketing support of the assigned solutions, and make recommendations as to whether they should be incorporated into solution marketing strategy and plan
Ideal Candidate
- 5 - 7 years of experience - Some insurance and/or bank industry expertise - Some B2B product marketing experience, ideally marketing complex enterprise software, financial services or analytics - Proven ability to develop and implement marketing strategies - Strong written and verbal communication skills, with strong attention to detail - Proven ability to manage multiple projects simultaneously, delivering each on time and on budget - Track record of taking initiative and driving projects through to completion - Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams - Independent and creative thinker who can bring new ideas and perspectives to existing products - Results-oriented and customer-oriented mindset - Bachelors degree with strong academic record required; Masters degree preferred
Compensation and Working Conditions

Working Conditions

Solutions Marketing

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