Director Digital and Social Media Marketing

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

Positions in this function are involved in developing digital market strategies to support products and drive membership/sales growth. Develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets. Works with ad agency teams to develop media and creative executions.

- Lead the direction and development of online and digital marketing programs that align with overall business objectives; acquisition and member engagement. - Build, manage and implement localized direct to consumer and channel marketing programs online - Lead generation activities, including paid strategy (search, social, video, remarketing, display, etc.) - Manage SEO/content strategy, including social channels, video, blogs, social, directory listings, G+/Bing, etc.) - Manage social media properties and strategies. - In partnership with the Brand Experience team, manage brand voice in digital properties (website, portals, social, landing pages, etc.) - Conduct/utilize market research and competitive analyses (e.g., strength, weaknesses, strategies) to drive understanding of business requirements and development of marketing strategy and plans - Demonstrate understanding of applicable laws, regulations, contracts, and compliance requirements (e.g., HIPAA, Healthcare Reform/PPACA, state contracts, CMS) - Partner with IT, portal and brand experience teams to ensure marketing programs are implemented with a seamless user experience - Manage budgets, tracking, reporting and share ROI with leadership - Understanding of marketing and web analytics - Implement, and manage member/patient CRM and communication programs for digital communications channels (SMS, email, etc.) - Manage relationship with external distribution vendors, staying abreast of new technology and best practices

- Bachelor's Degree in Business, Marketing, Advertising, Communications or Public Relations. - 8+ years of marketing and project management experience - Direct-To-Consumer marketing - 5+ years digital marketing experience - Experience implementing online lead generation activates including paid search - SEO/Content strategy experience - Success in pushing brand reputation through social media channels - 3+ years of professional writing, editing, intranet and social media (i.e., blogs, pod casting, etc.) experience - Driven by compassion, empathy and an ability to care about and connect deeply with others - Ability to put members needs at the center of business processes and decisions - Finds success through service to others - Design-led thinking and ability to build from the ground up. Creative problem solving skills - Get stuff done attitude. Not afraid of failure, wiling to grow and learn from experience - Tenacious energy with a desire to constantly reinvent yourself, your role, the healthcare world - Eager to try new things and divert from the plan when it makes sense. Flexible and nimble - Belief that how we treat each other is as important as what we achieve