Marketing Manager

It started with a sketch on a restaurant tablecloth. Four industry veterans who believed they could make a difference in the retirement industry by taking business way beyond usual to exceptional. How? By providing retirement recordkeeping services that advocated for the participant through enabling technology delivering choice and transparency. Over 12 years later, they still believe it—they are still making it happen and now they are once again leading the way by providing value-add smart reti

- The Marketing Manager is responsible for partnering with the Chief Marketing Officer in development and delivery of Aspire’s channels, products and services, brand and market strategy execution. - Responsible for planning and implementing the company’s marketing activities in a timely fashion to achieve the financial and strategic objectives of the marketing plan. - Oversee go-to-market strategy, brand management and messaging, integrated marketing communications programs, product development and management, channel relationship marketing, competitive market intelligence, events/conferences, website content, public relations, advertising, collateral development, demand-generation communications campaigns, content management strategy and social media including company pages and blogs. - Co-develop a strategic sales and marketing plan that identifies prospects , channels, opportunities and customers, prioritizes them according to importance and ability to provide results - Assist in the development of annual marketing strategy in conjunction with the Sales organization - Assist in resolving customers’ needs/problems - Manage marketing data using applicable sales management systems or tools to maximize efficiency and analyze data/marketing activity on a regular basis - Effectively present and discuss the products and services of Aspire’s channels, soliciting only those desired products/services provided by the company and its vendors, to current and prospective customers in a way that conveys an image of quality, integrity and superior understanding and delivery of customer needs - Assist and support related activities, presentations , seminars and education that promote the image of our company as a leader in retirement services - Communicate and collaborate effectively with the Sales, Account Management, Service and Marketing teams to define, develop, market, sell and deliver go-to-market plan and value proposition to guarantee that sales and client objectives are met for all channels - Develop a playbook/engagement model template that facilitates an informed internal and external team - Collaborate with Sales on business development tactics, webinars, regional meetings, channel conferences, materials, public relations, training, etc. - Assist in the development of Aspire’s growth objectives through effective program and implementation of plans designed to support sales goals - Perform market assessments, competitor analyses, pricing strategies—draw conclusions from market assessment data on the competitive environment and the company’s strengths, weaknesses, opportunities, and targets - Oversee the organization of national industry conferences and support Sales with regional events - Work with sales-identified prospects/targets, customers, and defined referral sources and develop/maintain relationships to ensure attainment of company business goals; support efforts to consistently grow the base of referral sources - Actively manage short- and-long term segmentation plans and leads from external referral sources to qualify prospects and advance them through the sales process - Ensures all initiatives/campaigns are built on a thought leadership platform that leverages a thoughtful content marketing strategy - Manage the social media and other thought leadership assets, including blogs, as defined - Communicate effectively with the Sales organization informing and updating regularly to guarantee that sales and client objectives are met for all channels - Assist in developing and implementing contract processes for channel relationships - Prepare reports of business impact - Manage Marketing team including a Marketing Communications Specialist and a Channel Marketing Manager - Perform other duties as directed by Supervisor

- Bachelor's degree in marketing, advertising, or communications. - Minimum five years of solid writing and editing experience, preferably with financial services products. - 10 or more years of experience in implementing strategic marketing campaigns. - Minimum two years’ experience managing a team. - Superior presentation and analytical skills. - Demonstrated ability to handle a variety of assignments simultaneously. - Ability to work under deadline pressure and commit to extra hours as needed on assignments. - Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives. - Relationship builder with the flexibility and finesse to manage by influence. - Ability to interact well across diverse groups is imperative. - High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels. - Ability to exercise independent, mature judgment, prioritize tasks and maintain confidentiality required. - Possesses the ability to display a range of characteristics, including calmness under pressure, a positive attitude, excellent communication and interpersonal skills. - Sitting, typing and computer monitor viewing for extended periods is required. Occasional lifting up to 40 pounds. - Literate in computer, sales, marketing and business software.