Director of Marketing

Accountabilities:

40% - Brand Awareness:

• Develop initiatives to extend brand(s) into new market segments
• Provide leadership and support for the design, development and implementation of new and refined brand identity project
• Communicate the brand strategy, business opportunity, positioning, target audience, brand vision, sales and marketing plans to internal/external partners
• Oversee external partners in the development of brand website and digital initiatives
• Own and champion the brand portfolio

40% - Research & Development:

• Manage market research, including competitor analyses and consumer retention monitoring processes
• Build and grow effectiveness of current marketing programs to niche target markets
• Design and deliver effective new programming with internal/external partners

20% - Operations:

• Train, develop, and manage staff Promote creativity and develop the talent within the department
• Develop and manage approved budgets and expenses, working closely with Executive Management
• Approve all marketing and advertising programs
• Oversee contracts and external vendor performance
• Interact with agency partners to elevate the overall design work product
• Approve internal/ external media agency partners for the planning and buying of print and on-line, digital/social media, and broadcast where needed
• Oversee and maintain departmental objectives, including reporting and process improvement
• Lead collaborative initiatives/enterprise projects between Marketing and other functional areas.
• Lead with a focus and awareness of Marketing initiatives and their impact on other areas (i.e. Sales, Customer Service, Claims, Billing & Enrollment, etc.).

• 5-10 years of progressive marketing leadership experience within healthcare, insurance and/or similar environment
• Bachelor's Degree in Business or Marketing or related field or commensurate experience
• Experience determining product-market fit and delivering products to market
• Supervisory experience demonstrating effective leadership that results in achievement of desired results, including:
• Successful leadership of organizational change
• Collaboration and team building
• Establishment and implementation of ambitious yet achievable objectives, standards, and project work plans
• Frequent assessment of individual and group performance and continuous feedback communication
• Development of staff's leadership and management capabilities
• Extensive experience with marketing automation systems (Pardot & Salesforce preferred)
• Active and well-rounded personal presence on social media, with a command of each network and their best practices
• Verbal and written communication skills: persuasive negotiating abilities, experience giving group presentations, ability to compose clear, concise correspondence, contracts, and narrative reports
• Ability to use both data and intuition to inform decisions
• Analytical, problem solving, and decision-making skills
• Ability to independently establish goals and manage resources to achieve goals
• Ability to develop and maintain effective, collaborative relationships with customers, stakeholders, and staff at all levels of the organization
• Flexibility to work the number and schedule of hours needed to accomplish regular and ad hoc job responsibilities
• Accountable, open, candid and transparent
• Ability to be composed and adaptive in a dynamic, fast-paced, customer-focused work environment characterized by rapid change, minimal lead times, and multiple competing priorities
• Commitment to excellence in customer service and respect for WEA Trust's culture, values and goals

Preferred Knowledge, Skills and Abilities:

• Master's Degree in Business Administration, Marketing, Strategy or a related field
• Experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging
• Multi-platform social media proficiency, with ability to segment and engage the Trust's social media following
• Thorough understanding of the Trust's member demographics
• Knowledge of Insurance terminology, concepts, and benefits issues
• Leadership of medical management and health improvement marketing activities at a Wisconsin health insurer
• Knowledge of provider systems in Wisconsin