Director of Marketing

Accountabilities: 40% - Brand Awareness: - Develop initiatives to extend brand(s) into new market segments - Provide leadership and support for the design, development and implementation of new and refined brand identity project - Communicate the brand strategy, business opportunity, positioning, target audience, brand vision, sales and marketing plans to internal/external partners - Oversee external partners in the development of brand website and digital initiatives - Own and champion the brand portfolio 40% - Research & Development: - Manage market research, including competitor analyses and consumer retention monitoring processes - Build and grow effectiveness of current marketing programs to niche target markets - Design and deliver effective new programming with internal/external partners 20% - Operations: - Train, develop, and manage staff Promote creativity and develop the talent within the department - Develop and manage approved budgets and expenses, working closely with Executive Management - Approve all marketing and advertising programs - Oversee contracts and external vendor performance - Interact with agency partners to elevate the overall design work product - Approve internal/ external media agency partners for the planning and buying of print and on-line, digital/social media, and broadcast where needed - Oversee and maintain departmental objectives, including reporting and process improvement - Lead collaborative initiatives/enterprise projects between Marketing and other functional areas. - Lead with a focus and awareness of Marketing initiatives and their impact on other areas (i.e. Sales, Customer Service, Claims, Billing & Enrollment, etc.).

- 5-10 years of progressive marketing leadership experience within healthcare, insurance and/or similar environment - Bachelor's Degree in Business or Marketing or related field or commensurate experience - Experience determining product-market fit and delivering products to market - Supervisory experience demonstrating effective leadership that results in achievement of desired results, including: - Successful leadership of organizational change - Collaboration and team building - Establishment and implementation of ambitious yet achievable objectives, standards, and project work plans - Frequent assessment of individual and group performance and continuous feedback communication - Development of staff's leadership and management capabilities - Extensive experience with marketing automation systems (Pardot & Salesforce preferred) - Active and well-rounded personal presence on social media, with a command of each network and their best practices - Verbal and written communication skills: persuasive negotiating abilities, experience giving group presentations, ability to compose clear, concise correspondence, contracts, and narrative reports - Ability to use both data and intuition to inform decisions - Analytical, problem solving, and decision-making skills - Ability to independently establish goals and manage resources to achieve goals - Ability to develop and maintain effective, collaborative relationships with customers, stakeholders, and staff at all levels of the organization - Flexibility to work the number and schedule of hours needed to accomplish regular and ad hoc job responsibilities - Accountable, open, candid and transparent - Ability to be composed and adaptive in a dynamic, fast-paced, customer-focused work environment characterized by rapid change, minimal lead times, and multiple competing priorities - Commitment to excellence in customer service and respect for WEA Trust's culture, values and goals Preferred Knowledge, Skills and Abilities: - Master's Degree in Business Administration, Marketing, Strategy or a related field - Experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging - Multi-platform social media proficiency, with ability to segment and engage the Trust's social media following - Thorough understanding of the Trust's member demographics - Knowledge of Insurance terminology, concepts, and benefits issues - Leadership of medical management and health improvement marketing activities at a Wisconsin health insurer - Knowledge of provider systems in Wisconsin