Search Engine Marketing Coordinator

Cendyn

(Boca Raton, Florida)
Full Time
Job Posting Details
About Cendyn
Cendyn's 20-year head start in hospitality technology means we know how to power your marketing, group sales and event profitability. We understand your needs because we’ve sat on your side of the table. We offer the most complete suite of solutions in the hospitality industry, so we know how to get you where you want to go.
Summary
The SEM Coordinator is responsible for providing support to his/her assigned team. This includes (but is not limited to) creating monthly client visibility reports, assisting with new client baseline reports and set up, create and monitor linking programs, tracking and following up on open action items. They assist the SEM Analyst team to ensure that client objectives are met. The goal is for the SEM Coordinator to learn all aspects of SEM and SEO.
Responsibilities
* Create Baseline Visibility Reports for new clients * Assist SEM analyst as needed with set up and strategy planning for new clients * Create monthly reporting, coordinate with SEM Analysts their sections for monthly presentations * Assist with one off tasks on an as-need basis * Maintain or improve account profitability * Build knowledge base including keeping current on the latest trends in the hotel marketing industry.
Ideal Candidate
* BA or BS from accredited college or university * Experience working in the digital marketing field, preferably within the travel vertical * Knowledge and desire to learn digital marketing and advertising channels, including: Display Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media and Mobile Marketing. **Needed Skills:** * Strong time management skills * Self-motivated, goal oriented, and able to work in a team environment. * Demonstrated ability to complete multiple tasks concurrently and deliver results under pressure * Strong analytical, problems solving and troubleshooting skills – ability to define problems, collect data, establish facts and draw conclusions * Strong overall business and people skills, including planning, presentation skills and business acumen * Excellent communication skills with the ability to effectively interface with all levels and departments on a formal, informal, written and verbal basis * Strong interpersonal/communication skills * Computer proficiency in Google Analytics, Outlook, Excel, MS Word, PowerPoint, etc.

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