Marketing Specialist

At Outlook Amusements we are dedicated to being a positive force in people’s lives.

You’re a high-energy marketer with a passion for understanding and mastering the latest in digital and traditional advertising. We’re a dynamic direct marketing company located in the heart of the Burbank Media District. Together, we’re hoping that we can form a world-class team to continue to fuel the growth of Outlook Amusements.

Our in-house brand is California Psychics - the premier live psychic network and leading publisher of horoscope and lifestyle content looking to help people change their lives.

We are looking for a high-energy Marketing Specialist to join our acquisition team to help us ramp up our in-house affiliate and prospect email marketing programs. We’re also hoping you thrive in wearing multiple hats to help us manage existing campaigns in channels such as SEM, lead generation, TV, radio, social media and display ads, and third party marketing partnerships.

This position works with a collaborative team of marketing professionals looking to help each other and our company grow.

• Assist in the development, implementation, and analysis of online acquisition and lead campaigns, including text, display, retargeting, and video ads in Google, Bing, Yahoo, Facebook, YouTube, and other platforms
• Plan, implement, analyze, and optimize lead and prospect marketing email campaigns
• Support affiliate and third party marketing efforts, including planning, tracking, analysis, and improvements of current program
• Support traditional offline (TV and radio) media planning, tracking, and optimization
• Support social media efforts as needed
• Research and present new acquisition opportunities
• Ability to communicate, coordinate, and collaborate with other marketing functions
• Benchmark competitors to ensure we stay current with developing strategies and best practices
• Demonstrates flexibility in job responsibilities to help out with operational needs and support accountability of department
• All other projects as assigned

Critical Success Factors – characteristics and qualities essential for success in this role:

• Ability to gracefully shift priorities and be able to handle change
• Committed to company mission and customer’s needs
• Transfers thoughts and expresses ideas effectively individually or in a group setting
• Demonstrates a high level of dependability in job and being there for her/his team
• Team player who works toward solutions that general benefit all parties involved
• Strong analytical skills
• Excellent time and project management skills

Qualifications and Experience – Academic, Professional, Relevant Job Knowledge:

• Bachelor’s Degree required, Marketing or Communications preferred or equivalent experience
• 3-5+ years’ experience in online marketing
• Advanced knowledge of Excel
• Experience working in Google AdWords to launch, measure, and optimize campaigns preferred
• Experience in email, affiliate, and social media marketing, preferred
• Knowledge of SEM / SEO best practices, and knowledge of current and emerging trends and technologies a plus
• Experience with TV/radio/print advertising a plus
• Experience with landing page optimization, including A/B and Multi-Variant testing, a plus Analytics experience, particularly working knowledge of Google Analytics, a plus

Physical Requirements:

• Position requires the ability to work extended hours on a computer.