Director, Media

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

This highly visible role will collaborate with the VP in developing and executing Digital Marketing initiatives for the L’Oréal Paris brands, which reach more than 15MM visitors annually. Acts as primary digital lead on Integrated Media Campaigns and coordinates with Integrated Marketing Communications Group, Marketing teams and External Agencies to develop and execute campaigns across display, broadband, social and mobile media, and strategic integrated digital partnerships. Scope of responsibilities includes: Digital Marketing, Online Media planning/buying, SEM/SEO, agency management (search, social, digital media), new/emerging media technologies, budget management and reporting.

• Lead cross-functional team and interactive agency staff to create and execute breakthrough digital programs across a variety of brands in the Hair color, Haircare, Skincare, Cosmetics and Men’s categories

• Ensure synergies between digital (including social, mobile, display, broadband) and broadcast/print content

• Manage digital media strategy and execution on various retail properties

• Evaluate the effectiveness of digital media plans against goals to drive double-digit annual growth in site visitor rates

• Monitor performance of programs in market to optimize performance, and develop insights on best practices

• Effectively communicate the benefits of the digital marketing channel internally to key stakeholders and upper management

• Monitor and serve as the internal expert on emerging/first-to-market opportunities and technologies.

• Support development of strategic digital initiatives (i.e. Integrated Marketing Campaigns such as Project Runway)

• Oversee development of co-branded content and on partner sites (i.e. Project Runway) and maximize alignment across digital channels

• Partner with digital media and creative agencies, broadcast networks and print publishers for content ideation and creation

• Oversee digital media creative development and approval – working with Marketing teams and agency to develop unique, compelling and creative uses of digital media

• Keep on top of the competitive environment, identifying competitive activity and proposing ways to address any advances

• Manage strategy and implementation of SEM and SEO; closely monitor results and develop test and learn plan to be executed throughout the year

• Partner with PR team in the development and execution of our social media strategy

• Develop strategic roadmap and future vision to address ever changing media landscape

• Identify new and emerging digital trends and technologies – position L’Oréal Paris at the forefront of change, allowing us to be first to market and ahead of our competitors

• Educate internally – act as resident expert, facilitating education and demonstrations of new media

• Manage digital media budget

• Work closely, across IMC Team, particularly with Traditional Media and Website/ CRM teams to ensure full integration and seamless execution

• Partner with print/TV media, CRM and web teams to optimize customer targeting, personalization and relationship building

Position Accountabilities:

• Digital media planning (including programs in mobile, social, iPad, broadband, display)

• SEM/SEO planning, optimization, reporting and agency management

• Social media - advertising, strategic digital buying, agency management

• New/emerging media

• Creative and content development for integrated digital programs

• Reporting

• Budget management

Education/Experience:

• BA/BS in Marketing, Communications, Business Management.

• MBA preferred, not required

• 6 - 10 + years relevant industry experience with minimum 5+ years’ experience specifically in digital media planning and buying on either the agency or client side.

• Strong and proven interactive track record/performance.

• Background/interest in cosmetics/beauty/fashion fields preferred

Skills/Requirements:

• A strong passion for the digital space

• Proven expertise in key digital media disciplines/tools, with a deep understanding of best practices within areas such as display banner advertising, SEM, SEO, integrated marketing campaigns, social media marketing, user-generated content, branded video content, online media research and mobile banner display advertising

• Excellent communication, presentation, and negotiation skills required

• Comfortable presenting to large audiences

• Experience managing internal team and multiple external agencies

• Track record of working with cross disciplinary groups within an organization

• Must be familiar with methodologies of online site and media tracking tools (i.e. Omniture, Coremetrics, DART/Media Plex, Google Analytics, Radian6 or other Social Media Tracking tools)

• Must be familiar with competitive online media tracking tools (i.e. Ad Relevance/Nielsen NetRatings)

• Has a passion for digital media and devices, considers him/herself an “early adopter” of digital trends

• Highly creative with a passion and sensitivity for the design/cosmetics/beauty/fashion fields

• Experience in effectively managing and executing multi-million dollar online media budgets (display, banners, SEO, SEM, social media, mobile marketing)

• Must have strong analytical skills to effectively assess and communicate metrics and impact of digital initiatives

• Must have strong time and project management skills - with the ability to handle multiple priorities

• Ability to thrive within a fast-paced, dynamic environment - considers him/herself as an entrepreneur

• Traditional advertising, publishing, broadcast media, integrated marketing, CRM, and/or product marketing experience a strong plus

• Strong management skills, for use in working with outside agencies

• Must be highly results driven, organized and detail-oriented.