Relationship Marketing Specialist

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- Develop the annual BMW Relationship Marketing strategy including key performance metrics and target setting. - Work closely with CRM AOR and CRM Services department on customer communication strategy, marketing automation strategy, and conquest communication. - Manage relationships with key strategic partners, including but not limited to: - Identify opportunities for vehicle integration - Leverage partner programs and customer base for conquest opportunities - Fleet vehicle logistics - Direct mail and email communication, including brief development, agency management, program execution. - Establish and foster relationships with colleagues in the U.S, Germany, etc to share best practices and leverage key programs from around the world. - Oversee all customer and prospect communication through various channels including direct mail, email, BMW Magazine, microsite, etc. - Brief and manage partners, agencies and suppliers to ensure all communication materials are in alignment with the overall BMW Brand strategy and sales objectives. - Set and meet annual Marketing lead generation targets. - Coordinate all test drive and purchase incentives for Relationship Marketing programs. - Harness relationships with the Canadian Retail network to ensure programs are delivered properly in Retailers, and a standard of confidence in program potential is established. - Plan, execute and report on BMW Concierge program in partnership with Digital Media Specialist. - Other responsibilities will include monthly program reporting/analytics; ethnic marketing strategy development; BMWi customer communication strategy, business development with new strategic partners, and budget management.

- Completed University Degree in a Business related field with a focus on Marketing. - 3 – 5 years work experience in a similar or related role, focusing on marketing partnerships and customer-centric strategies. - Attention to detail. - Excellent communication, negotiation, presentation and interpersonal skills. - Extensive project management experience - ability to manage multiple programs with tight deadlines. - Experience and confidence in leading, coordinating and managing agencies and suppliers. - Analytic approach to strategy and process. - Creative, solution-based thinker. - Experience in the automotive sector an asset. - Experience establishing or managing CRM programs an asset. - Experience writing program briefs an asset.