Relationship Marketing Specialist

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• Develop the annual BMW Relationship Marketing strategy including key performance metrics and target setting.
• Work closely with CRM AOR and CRM Services department on customer communication strategy, marketing automation strategy, and conquest communication.
• Manage relationships with key strategic partners, including but not limited to:
• Identify opportunities for vehicle integration
• Leverage partner programs and customer base for conquest opportunities
• Fleet vehicle logistics
• Direct mail and email communication, including brief development, agency management, program execution.
• Establish and foster relationships with colleagues in the U.S, Germany, etc to share best practices and leverage key programs from around the world.
• Oversee all customer and prospect communication through various channels including direct mail, email, BMW Magazine, microsite, etc.
• Brief and manage partners, agencies and suppliers to ensure all communication materials are in alignment with the overall BMW Brand strategy and sales objectives.
• Set and meet annual Marketing lead generation targets.
• Coordinate all test drive and purchase incentives for Relationship Marketing programs.
• Harness relationships with the Canadian Retail network to ensure programs are delivered properly in Retailers, and a standard of confidence in program potential is established.
• Plan, execute and report on BMW Concierge program in partnership with Digital Media Specialist.
• Other responsibilities will include monthly program reporting/analytics; ethnic marketing strategy development; BMWi customer communication strategy, business development with new strategic partners, and budget management.

• Completed University Degree in a Business related field with a focus on Marketing.
• 3 – 5 years work experience in a similar or related role, focusing on marketing partnerships and customer-centric strategies.
• Attention to detail.
• Excellent communication, negotiation, presentation and interpersonal skills.
• Extensive project management experience - ability to manage multiple programs with tight deadlines.
• Experience and confidence in leading, coordinating and managing agencies and suppliers.
• Analytic approach to strategy and process.
• Creative, solution-based thinker.
• Experience in the automotive sector an asset.
• Experience establishing or managing CRM programs an asset.
• Experience writing program briefs an asset.