Industry Marketing Lead

Avanade helps customers realize results in a digital world through business technology solutions with more than 22,000 professionals in 22 countries.

The Industry Marketing Manager is responsible for leading the development of go-to-market capabilities in support one or more industries. Avanade supplements our core marketing activities with industry perspectives and assets to enhance our communications and interactions with our clients. This manager will work closely with our industry sales and delivery teams to develop messaging, positioning, and content (e.g. webinars, case studies, collateral, social media programs, and event plans) that improve lead flow across Avanade core industries. The primary goal of this position is to help create and execute an industry marketing management structure that drives marketing programs that improve lead generation globally across Avanade’s core industries. The idea candidate for this position is a strong program manager with the ability to coordinating multiple simultaneous projects and initiatives on a global basis. The Industry Marketing Manager will define and track industry marketing projects and budgets including events, coordinate marketing, sales, and solution resources needed to create industry content, and manage internal and alliance communication of industry marketing projects and initiatives. The ideal candidate is a person seeking a marketing position that provides opportunities for growth and influence. Avanade is in the beginning stages of its industry marketing program. As such, this position has many moving parts and is ripe with variability and change as Avanade progresses along its industry journey. The ideal candidate likes to work in an environment where change is the norm and has the energy and desire to manage this change effectively.

- Design, manage, and execute industry marketing programs (including plans, budgets, and results reporting). - Develop industry marketing content - case studies, white papers, and industry-centric collateral pieces, social media posts, sales presentations, buyer person guides, and other content types – that enable our field marketing and sales teams to communicate effectively with our target market (industry and buyers with industries). - Support building of compelling customer evidence content (videos, case studies, reference materials) that demonstrate Avanade’s expertise in core industries. - Partner with marketing resources and shared services to gain the necessary support to execute industry marketing programs with a focus on events. - Assist field marketing teams with the execution of industry marketing programs including e-mail campaigns, webcasts, events and other campaigns at the local level - Work with alliance and sales enablement team members to ensure awareness of industry marketing programs (messaging, positioning, assets, and credentials). - Manage, with the event management team, Avanade presence at global industry events (including results reporting). - Leverage internal communication channels to ensure awareness of key industry marketing initiatives and activities.

**Required Qualifications:** - Experience in one or more of the following industries: Financial Services (retail banking & P&C insurance), Retail, Consumer Goods & Services, Utilities. - Five+ years of experience in product marketing or industry marketing. - Experience working for an enterprise software company or professional services company. - 5+ years in content and marketing program design and development experience. - Proven experience in developing successful content marketing programs at the service or solution level. - We are seeking candidates who have deep and wide experience in development multiple content types. - Must demonstrate experience in managing global marketing programs including: creating and managing marketing plans and monitoring and reporting on results; coordinating field marketing activities; managing budgets; coordinating internal and external communications (with greater focus on internal communications); and developing customer credentials. - Strong research and writing skills with demonstrated experience delivering content for public relations, websites, collateral, and marketing campaigns. - Excellent listening, communication, and presentation skills with strong ability to influence people at all levels - Proven ability to collaborate with and influence business and technical audiences across Marketing, Product Management, Sales, and Solutions - Applicable BA or BS Degree. MBA preferred but not required. **Desired Qualifications:** - Prior work experience in industry marketing in one or more of the following of business solutions: enterprise resource planning, customer relationship management, managed services, application development, business intelligence, and social collaboration/knowledge management. - Knowledge of the practical application of social media in B2B marketing