Senior Product Marketing Manager

Our team of 9 engineers is curious, driven, friendly, and collaborative. We believe in an egoless approach to development and a blameless approach to problem solving. While we work independently, we support each other through frequent code and design reviews, daily stand-ups, and pair programming, facilitating learning and reducing friction in our regular release schedule of every 3 weeks.

We’re looking for an exceptional senior product marketer who is customer-obsessed, strategic and collaborative. This role will be instrumental in creating our market positioning and differentiation, as well as equipping our sales team with the tools needed to win business. You will have the experience to create differentiated positioning, successfully plan and execute superior product launches, create business cases to impact global strategy and have the skills to succeed in a fast-paced startup environment and execute independently on a variety of tasks.

* **Product Positioning and Messaging** – Craft product naming, messaging and positioning documents that serves as the keystone for internal and outbound sales assets, marketing programs, Web copy, solution briefs, presentations and press releases. * **Packaging and Pricing** - Work with the product team to create packaging and pricing proposals that will optimize both revenue and customer buying behavior. * **Product Content Creation** - Collaborate closely with the demand generation team to guide and develop the ideal content and positioning for outbound programs. Ensure product narratives are brought to life through integrated PR and customer acquisition campaigns that drive pipeline and support revenue goals. * **Product Launches and Releases** – Work closely with product management, engineering, PR, marketing and sales to develop and execute launch plans for new product updates and major launches. * **Competitive & Market intelligence** – Be an expert on your buyers, how they buy, and their buying criteria; create personas; understand segmentations; be an expert on your competition and how to beat them. Develop competitive benchmarking and content to position against other platforms. * **Sales enablement** – Communicate the value of HelloSign products to sales teams and develop the sales tools that support the selling process of your products. * **Thought leadership & Advocacy**- Be an external (and internal) thought leader about the market, contributing regularly on the company’s blog and other social media outlets. Deliver compelling presentations for in-person and online events that highlight how our products solve real problem sets.

* 7-10 years product marketing or product management experience, with experience marketing B2B and consumer technology products. Experience launching new products. * Project management skills: can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams. * Excellent communication skills: written, verbal, and visual * Cross-functional leadership: demonstrated ability to work closely with product, sales and marketing. * Self-starter: must have a positive attitude and can't be afraid to roll-up their sleeves and get things done * BA/BS degree in marketing or related field; MBA a plus; technical background a plus. * Ability to size and prioritize market opportunities and build business cases; collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions. * Travel as needed for customer events, conferences, etc.