Digital and Social Media Intern
Arbys Restaurant Group, Inc.
(Atlanta, Georgia)The Arby's brand purpose is Inspiring Smiles Through Delicious Experiences™.
The primary purpose of the Digital & Social Media Intern is to work closely with the Digital & Social Media team to fulfill research needs and objectives for the Arby's brand.
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Assist in managing Arby's presence in social media sites including Facebook, Twitter, Instagram, Pinterest and other emerging and influential sites
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Engaging with our community across social media channels
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Provide timely, accurate, and complete analytics reports on Arby's social media endeavors
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Research new technologies and uses of social media to enhance Arby's social presence
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Create and maintain digital content plan calendars of upcoming promotions, events, etc.
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Assist with local search/SEO initiatives
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Assist in developing/managing store hours database
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Assist with execution of email campaigns
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Develop and maintain communications for Arby's text database
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Responsible for a "project" to be presented at the end of internship to Brand Experience team. Project could range from research, competitive analysis or launch of a channel (e.g., Snapchat). To be decided once intern has started and gains understanding of the business.
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Must be enrolled in college/university and leading to the achievement of a degree.
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Effective communication skills
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Work cross functionally to achieve desired results
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Excellent organizational and time management skills
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Passion for marketing, strategy and written communication
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Experience with social media and web -- Facebook, Twitter, LinkedIn, YouTube, blogs, Instagram etc.
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