Senior Digital Strategist

HZDG

(Rockville, Maryland)
Full Time
Job Posting Details
About HZDG
HZDG is an independent, fully integrated creative agency specializing in branding, advertising, and digital. For nearly three decades, the firm has delivered high-impact solutions integrated within all brand touchpoints.
Responsibilities
* Plans and oversees execution of social media campaigns for major accounts, ensuring that the strategies and activations help achieve clients’ marketing and communications objectives * Conducts content audits and provides sound, specific recommendations to improve the effectiveness of clients’ social media content strategy and engagement, as well as digital content plans and processes * Liaises with SEO/SEM team as well as colleagues in EMX in order to determine best-way-in approaches to integrated marketing challenges * Conceptualizes brand partnership and influencer marketing programs based on clients’ target audiences, budgets and business objectives * Takes a leadership role (alongside client service) in synthesizing and writing social media and digital strategies * Reviews program budgets and scopes for clients’ content initiatives; leads team in identifying opportunities to help clients achieve their objectives in general business strategy, industry issues, products and services offered. * Defines key performance indicators and directs social teammates on how to implement enterprise-level measurement, analytics, and reporting methods to gauge success * Creates Content Studio case studies, decks and progress reports for internal use and/or for presentation to clients * Writes and edits social content for select clients as needed * Conducts effective competitive-set research using tools such as Spredfast, Meltwater and Meltwater Buzz; when needed, calls upon on-retainer research firms to solicit broader strategic viewpoints on key verticals * Applies marketing research to understand emerging trends and technologies; contextualizes information and communicates this knowledge clearly and concisely to clients * Demonstrates an understanding of assigned clients’ business priorities, as well as those of the agency at large * When required, represents HZ during business development pitches, external meetings, conferences and other organizational activities * Develops integrated “bootcamp”-style training classes for HZ (e.g., “Content Marketing Secrets” or “Influencer Marketing 101”) * Performs other reasonable duties as required for this position
Ideal Candidate
* Bachelor’s degree in marketing, communications, journalism or similar field; candidates with ongoing study (continuing education certifications or master’s degree) are preferred * 10 years of professional work experience in the field of digital marketing, content marketing, publishing or social media * At least five years of client side or agency experience in digital/online media * A demonstrated passion for social media is a must * Professional immersion in social marketing is mandatory * Experience working with clients in the lifestyle/consumer products and/or hospitality space is preferred * Expert-level understanding of new and emerging social platforms including but not limited to Facebook, Twitter, Snapchat, Tumblr, Periscope, Vine, Instagram, Pinterest, Google+, LinkedIn, etc. * Excellent communications (written/verbal), presentation and analytical skills with the ability to craft appropriate strategies, develop presentations, POVs and key strategic documents to provide thought leadership and drive innovation * Working knowledge of the modern marketing landscape—SEO, SEM, analytics, influencer marketing, EMX, etc. * Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

401k & Profit Sharing,Health Insurance

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.