Social Media Coordinator

Imagination that Inspires.

**Core Role** - Support success of Taft and our clients through social media audits, strategy development, management, ongoing posting, and limited graphic design. The role includes active client relations. **Reports to:** Communications Manager **Responsibilities** - Serve as day-to-day social media manager for several Taft clients, regularly interacting with clients. - Compose high quality editorial for social media postings, blogs and other agency writing projects. - Create social media campaigns and provide template social posts for client use, pertaining to specific events and announcements. - Conduct social media audits for new clients. Generate strategy briefings on what clients should do to increase their social reach and engagement levels. - Measure growth and engagement through social media analytics. Create regular assessment reports for clients, including suggestions on how to optimize their approach. - Handle paid advertising campaigns on social media platforms. - Help determine personal-brand hashtags for client use. - Design, or interact with designers, to execute graphics, web cards, infographics, quotes, and other visual elements for sharing on various social platforms. - Livetweeting during client events. - Monitor trending news stories and hashtags for potential client involvement. - Manage Taft agency social media strategy and content.

**Skills and experience required** - Outstanding writing ability - Strong knowledge of current and emerging social media platforms (including, but not limited to, Twitter, Facebook, LinkedIn, YouTube, Tumblr and Instagram) - Strong knowledge of social media management applications (e.g. Buffer, HootSuite) - Understanding of SEO techniques Awareness of social media influencers and how to connect with them - Strong knowledge of Photoshop, and of graphic pixel requirements for various social platforms - Comfort with Microsoft Office Suite, PowerPoint, Keynote - Familiarity with pharmaceutical, health care or scientific content - Political campaign experience valued - Familiarity with AP Style Guide - Familiarity with Periscope - Certification preferred - Video editing with FinalCutPro and iMovie not required but a plus **Traits we love** - High energy and drive - Sense of humor required - First rate writing skills (did we say that already?!) - Outstanding verbal communications - Readiness to learn and stretch Interest in current events **What else you need to know** - The position is based in our Lawrenceville, NJ offices, with some flex available - We care about making a difference, not just making money **Education/Experience** - Bachelor’s Degree with 3-10 years of experience as a social media administrator or manager with a track record of success. - If you have a different set of experiences that you think prepares you well for this position, persuade us why in a cover note, along with your resume. No phone calls please.