Senior Social Media Optimization Specialist

TEN IS THE WORLD’S PREMIER NETWORK OF ENTHUSIAST BRANDS SUCH AS MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, AND GRINDTV.

TEN: The Enthusiast Network is seeking a full-time Sr. Social Media Optimization Specialist for the Santa Ana, CA office.

* Coordinate and execute all social media initiatives. * Experience creating and managing social media marketing/customer communication initiatives. * Write copy and manage content for social media programs and promotions. * Relevant experience interfacing with and utilizing social media tools sets: e.g. (Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Pinterest, and others), mobile applications and widgets. * Manage and execute the day-to-day process for program execution. * Develop and manage process for regular posts on new media. * Define editorial calendar that identifies what types of posts are required. * Identifies and engages advocates and influencers. * Builds outreach initiatives to engage the community actively and responsively, both in relevant outpost communities and existing resident channels. * Stays up to date on new media tools, best practices and how other organizations and companies are using these communication tools. * Consume, curate, and share relevant, interesting industry information and content with internal and external communities. * Be the eyes and ears of the company to capture, analyze and understand customer initiated conversations. * Identify and monitor relevant and influential blogs/social media platforms; and when appropriate, respond appropriately on behalf of the company or utilize experts, maintaining consistency of answers and minimizing legal and brand image risk. * Locate potential 3rd party content consistent with company mission and programs. * Organize, analyze and summarize Web analytics. * Design and monitor metrics to determine effectiveness of social media and marketing efforts, making necessary modifications to increase effectiveness

**Education/Experience:** * 4+ years of marketing experience working in the area of social networking, online marketing and web analytics. * Previous professional experience in digital media and online communications. * Demonstrated experience using web analytics tools. * Proven track record of success in metrics-driven, high velocity environment. **Knowledge, Skills, and Abilities:** * Excellent communication and interpersonal skills. * Demonstrated excellence in writing and editing; specifically writing for the web, recognizing consumer expectations for impact, content and length. * Superior understanding and application of grammar, spelling, punctuation, and syntax. * Solid understanding of search engines, their algorithms, and their spiders. * Ability to work independently and quickly, and as part of team to execute tasks. * Up to date knowledge of current SEO practices. **Physical Requirements:** * The ability to sit for prolonged period of time and view computer screen. **Equipment/Software Used:** * Microsoft Office (Outlook, Word, Excel, PowerPoint) * Search engines **Work Environment:** * Work is performed in an office environment that is well lit and ventilated.