Senior Social Media Optimization Specialist

TEN IS THE WORLD’S PREMIER NETWORK OF ENTHUSIAST BRANDS SUCH AS MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, AND GRINDTV.

TEN: The Enthusiast Network is seeking a full-time Sr. Social Media Optimization Specialist for the Santa Ana, CA office.

• Coordinate and execute all social media initiatives.
• Experience creating and managing social media marketing/customer communication initiatives.
• Write copy and manage content for social media programs and promotions.
• Relevant experience interfacing with and utilizing social media tools sets: e.g. (Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Pinterest, and others), mobile applications and widgets.
• Manage and execute the day-to-day process for program execution.
• Develop and manage process for regular posts on new media.
• Define editorial calendar that identifies what types of posts are required.
• Identifies and engages advocates and influencers.
• Builds outreach initiatives to engage the community actively and responsively, both in relevant outpost communities and existing resident channels.
• Stays up to date on new media tools, best practices and how other organizations and companies are using these communication tools.
• Consume, curate, and share relevant, interesting industry information and content with internal and external communities.
• Be the eyes and ears of the company to capture, analyze and understand customer initiated conversations.
• Identify and monitor relevant and influential blogs/social media platforms; and when appropriate, respond appropriately on behalf of the company or utilize experts, maintaining consistency of answers and minimizing legal and brand image risk.
• Locate potential 3rd party content consistent with company mission and programs.
• Organize, analyze and summarize Web analytics.
• Design and monitor metrics to determine effectiveness of social media and marketing efforts, making necessary modifications to increase effectiveness

Education/Experience:

• 4+ years of marketing experience working in the area of social networking, online marketing and web analytics.
• Previous professional experience in digital media and online communications.
• Demonstrated experience using web analytics tools.
• Proven track record of success in metrics-driven, high velocity environment.

Knowledge, Skills, and Abilities:

• Excellent communication and interpersonal skills.
• Demonstrated excellence in writing and editing; specifically writing for the web, recognizing consumer expectations for impact, content and length.
• Superior understanding and application of grammar, spelling, punctuation, and syntax.
• Solid understanding of search engines, their algorithms, and their spiders.
• Ability to work independently and quickly, and as part of team to execute tasks.
• Up to date knowledge of current SEO practices.

Physical Requirements:

• The ability to sit for prolonged period of time and view computer screen.

Equipment/Software Used:

• Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Search engines

Work Environment:

• Work is performed in an office environment that is well lit and ventilated.