Digital Marketing Planning and Analysis Director

Walgreens is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion. The company operates 7,689 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multi-channel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America.

The Director of Digital Marketing Planning and Analysis is responsible for the strategy, development and management of marketing plans for the digital team. They are also responsible for collaborating with the brand marketing team and channel marketing teams to develop, manage and execute integrated marketing plans for the enterprise.Across the Digital organization, the Director will work closely with the performance marketing (search, mobile, social), email, content, customer experience, analytics and product teams.The Director will be responsible for ensuring marketing strategies are translated into customer led concrete marketing plans and will work across marketing teams to ensure successful execution and delivery against revenue and customer goals.

* Directs the overall digital marketing strategies and plans for Walgreens digital properties and photo to achieve the strategic and operational business goals and targeted financial and content quality results. Develops and oversees the implementation of processes, and policies that have significant impact upon the organization. * Develops short- and long-range marketing strategies and plans. * Directs managers accountable for marketing within the Digital organization, and relies on some key centralized resources such as finance, creative, engineering, product and administration. * Makes recommendations for the formulation of strategies and operating plans and is responsible for plan execution and reporting. * Accountable for delivering against key metrics, including financial goals outlined for digital marketing. Develops budget for marketing plans and is accountable for delivering against business goals/objectives. * Sets financial, operational and quality metrics for digital marketing campaigns, in partnership with channel owners and brand marketing team. * Oversees the execution of marketing plans for specified area of responsibility. * Shares highly complex information related to marketing plans and strategy. Interacts with senior management to keep abreast of objectives. Interacts with direct reports and peers in management / customers / vendors to interpret information and improve cross-functional processes and programs. Builds and enhances key internal and external contacts. * Accountable for growth and optimization of consumer awareness, market share and/or specified initiatives. . Reviews the competitive marketplace and makes adjustments to digital marketing strategy and plans based upon identified information. * Oversees and directs the work of managers and their subordinates. Obtains and allocates resources to meet operating plans. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace

**Basic Qualifications** * Bachelor's Degree and at least 6 years of experience in Marketing, eCommerce, and/or Strategy OR High School Diploma/GED and at least 9 years of experience in Marketing, eCommerce, and/or Strategy. * Experience establishing and maintaining relationships with individuals at all levels of the organization, in the business community and with vendors. * Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions. * Experience identifying operational issues and recommending and implementing strategies to resolve problems. * Experience managing and leading cross-functional teams. * Experience interacting at the executive level. * At least 2 years of experience planning, developing, and managing departmental expense and capital budgets. * At least 2 years of experience directly managing people, including hiring, developing, motivating, and directing people as they work * Willing to travel up to 10% of the time for business purposes (within state and out of state). **Preferred Qualifications** * Master’s Degree / MBA. * Experience developing integrated marketing plans in a highly competitive market place * Knowledge of retail, ecommerce and brand management * Knowledge of digital marketing channels including e-mail, SEO/SEM, social media, affiliates etc. * Experience analyzing program results or research and deriving actionable insights. * Experience in a dynamic, matrix organization * Experience developing and executing programs utilizing both direct reports and matrix resources with focus on measured business impact.