Marketing Design Specialist II

Virginia Panel Corporation designs, manufactures and markets Interface Connector products for commercial, military, telecommunications, aerospace, medical, automotive, and consumer electronic applications. Virginia Panel Corporation is equipped with the latest technology for manufacturing interface systems. Successful affiliations with major government defense contractors attest to VPC’s ability to perform well under strictly regulated guidelines.

* Analyze large data sets through internal CRM and website analytics and generate reports and recommendations on marketing/product campaigns * Monitor and report results of multiple marketing campaigns via email, print and online ads, tradeshows * Assist in the researching and documenting current trends and new developments in marketplace * Analyze and suggest improvement for effective email and other digital product campaigns * Assist in developing and maintaining the social media strategy * Expand search engine marketing campaigns to meet strategic objectives * Produce intuitive web page designs and optimize website for SEO and Social Media campaigns * Responsible for the development and maintenance, including graphics, photos, and videos, on corporate and internal website * Design impactful graphics to support printed marketing materials (promotional literature, catalogs, ads, tradeshows) * Produce and edit technical and promotional videos * Work with Marketing Team to implement any major changes to the look and feel of corporate website * Maintain and consistently improve the content on our website including product updates and technical data * Graphically promote and evolve our brand image by keeping with current trends and being aware of customer needs * Assist with tradeshow logistics (billing, reservations, shipping, sales/marketing communications, etc.) * Create marketing collateral, including white papers and technical papers * Create effective email communications to support VPC product, events, announcements and sales updates * Produce and maintain marketing procedures and flowcharts. * Manage and sustain contacts for publications, printer and promotional itemsParticipate in cross-functional activities and projects as needed (IT, Engineering, etc.)

The ideal candidate will have graphic design experience with expertise in analyzing data and recognizing data trends. They will have ongoing responsibilities to assist in the development of marketing campaigns in a digital marketing environment, including measuring, tracking, and reporting on campaign performance. Provides graphic and web design support.