Marketing and Communications Manager

Committed to a Continuum of Behavioral Healthcare for children and families to access better health, improved relationships and greater quality of life.

The Development and Marketing department at the San Diego Center for Children is responsible for raising funds and gifts from the private sector to complement funding received from other public sources. Additionally, the goals include promoting mission and organization awareness across multiple constituent groups via various channels and strategies. The annual goal of the department is to raise $2 million in monetary and in-kind donations from the community. Reporting to the Director of Philanthropy and Community Engagement, the Marketing and Communications Manager will be responsible for the creation, implementation and tracking of an effective marketing and communications plan to support multiple stakeholders and involving fundraising strategies, engagement tactics, program promotion, mission awareness, and more. The ideal candidate will have demonstrated success in supporting the marketing and communications initiatives for a non-profit mission. S/he understands the vital role of storytelling and knows how to create compelling and emotional messaging, bringing relevance to various groups of constituents. S/he is well-spoken, has excellent written communication skills, is informed of the issues surrounding behavioral and mental health and is eager to be an advocate for improvement. S/he has keen ability to forge meaningful connections and relationships to further the mission of the organization. Additionally, this candidate has ideally played an “in-house” leadership role within a complex (number and variety of constituents) nonprofit entity, and managed areas such as website content, newsletters, social media and donor communications. To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- In coordination with the Department's Director and the CEO, develop, implement, and evaluate the MARCOM plan to represent a complex range of constituents and objectives - Oversee multiple tactics to support the plan: website management, social media, online marketing, print collateral, advertising, newsletters (electronic and printed), blog posts, event promotion, Center’s Annual Report and other - Refine process in how organization shares client and family stories; increase the numbers of stories shared and develop creative ways to disseminate (e.g., blog, newsletter, video) - Management of consultants that support the MARCOM plan - Oversee organization website: current messaging, accurate info, blog/story entry, as well as other micro sites (fundraising events, 3rd party events) - Oversee development of print and digital marketing materials to promote philanthropy and community engagement, client awareness and access to services, as well as program revenue - Serve as the organization’s liaison for community events (e.g., fairs, booths, other industry events), keeping current the Center’s “booth display” and relevant collateral - Serve as lead liaison for media inquiries and contacts - Serve as co-ead liaison for Marketing and Public relations on the Development Committee of the Board **Language Skills:** - Superb written, verbal and organizational skills required. Able to effectively communicate with a wide range of audiences from colleagues and supervisors to volunteers and the public. Ability to read, analyze, and interpret comprehensive data and information and then translate to meaningful, compelling and lay-friendly messaging. Ability to respond to common inquiries or complaints from customers, agencies, or members of the business community. **Reasoning Ability:** - Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of instructions and deal with several abstracts and concrete variables. **Physical Demands:** - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hand to finger, or feel, reach with hands and arms, and talk or hear. The employee must occasionally lift up to 25 lbs when necessary. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus. **Work Environment:** - The work environment is usually in an office environment with low to moderate noise level. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

**Minimum Requirements:** - Bachelors degree in related study - 5-7 years of marketing and communications experience within a non- or for-profit organization - Demonstrated success in branding, marketing, and creative & effective messaging - Strong track record of creating, implementing and measuring a Marketing and Communications (MARCOM) plan - Extensive experience with website management: editing, messaging, updating & design - Extensive and measurably-effective social media use within MARCOM plan - Experience using Google Analytics and Google AdWords as a means for reporting, learning and re-aligning strategy - Experience with sharing through storytelling; collecting stories from clients/families (or customers) while working with photo-clearance policy and protocol - Direction of video and photography as part of overall MARCOM plan - Highly collaborative style, yet a self-starter, able to work independently and entrepreneurially - Enjoys creating and implementing new initiatives - Extremely superior writing/editing and verbal communication skills - Thrives on managing a variety of key initiatives concurrently - Relationship builder with the flexibility and finesse to "manage by influence" - Exudes high energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels - Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters **Preferred Requirements:** - Experience within a development department with keen understanding of special events and other fundraising strategies - Prior experience with rebranding and retooling brand messaging with proven record of increased engagement and outcomes - Background in working with the media and serving a spokesperson for an organization - Experience in website CMS (Wordpress preferred) and e-communication tools (MailChimp a plus) - Limited-to-full graphic design capabilities (i.e., Adobe InDesign, Photoshop) - Experience with Salesforce CRM - Relationships with key partners and contacts (i.e, media relations, printers)