Reporting to the Chief Communications Officer at John Jay College, the Senior Graphics Designer (Communications Marketing Director) will:
* Oversee and produce creative designs and visually compelling materials for a wide variety of print and digital projects - including the College magazine, brochures and publications, product illustrations, logos, promotional displays, event promotion items, etc.
* Manage the graphic design team and manage multiple projects simultaneously from conception to completion within budgets and deadlines.
* Oversee, monitor and maintain College branding, style guide, graphic identity, and ensure design consistency and quality.
* Lead design team in creative and conceptual brainstorming to develop a variety of design solutions.
* Work collaboratively with department colleagues and College clients to determine project objectives, budget, audience, etc.
* Plan and develop design strategies, themes and options to reach targeted audience for key projects, and present recommended design options to clients, along with formats, costs, schedules, etc.
* Manage project timelines and schedules-in collaboration with Production Specialist and design team-to ensure that design and production work is on track to meet deadlines.
* Oversee the art direction of photo shoots as needed; work with freelance vendors as needed to ensure quality and timeliness.
* Review and approve proofs of print materials; attend press checks as needed and maintain quality checks on all marketing materials.
* Stay current on design trends and bring in innovative ideas and fresh concepts to continually enhance the College's visual brand, look and feel.
* Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.
* Designs and executes a comprehensive strategic plan for marketing, advertising and communications
* Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
* Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
* Manages and develops internal staff and external resources
* Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
* Performs related duties as assigned.