Director of Marketing

Skillshare is a global learning community for creators. Anyone can take thousands of online classes or even teach a class themselves.

Skillshare is currently seeking a Director of Marketing to join our management team. Reporting to the CEO, you will have an opportunity to build out the team and be responsible for the strategic development and growth of our marketing channels, brand, and revenue.

You'll have the overall responsibility for defining and implementing our marketing strategy to elevate brand awareness and visibility, increase consumer traffic to the website, and conversion of consumer traffic, all in support of driving subscriptions and growing the company. You should be a leader and a doer – someone who is hands-on and knows how to move mountains.

• Responsible for building and managing an online marketing platform that will target consumers through all applicable online and offline channels, including SEM, SEO, paid search, social media marketing, affiliate, TV, email marketing, display advertising, etc.
• Increase retention through implementation and optimization of marketing campaigns such as loyalty programs, personalized and lifecycle messaging and other customer-focused communication strategies
• Initiate appropriate, effective and efficient use of ‘testing’ to track and analyze consumer behavior data, in order to constantly refine online marketing strategy
• Partner with the CEO to develop the most appropriate and effective corporate branding, messaging and positioning statements
• Manage advertising, media buying and planning, corporate communications and public relations agency partnerships

• 5 - 7+ years of experience in a management role within a B2C startup (experience w/ subscription businesses is a big plus)
• Experience in all online B2C marketing activities, including SEM, SEO, web analytics, CRM database, display advertising, email and social media marketing.
• Experience in a venture capital-backed startup through its early and high-growth phases is highly desirable