Search Engine Optimization Manager

Mailchimp

(Atlanta, Georgia)
Full Time
Job Posting Details
About Mailchimp
MailChimp is the world's leading email marketing service. More than 10 million people and businesses use MailChimp to design and send 1 billion emails a day. We empower small businesses with a suite of powerful and easy-to-use email, marketing automation, and analytics tools that integrate with hundreds of popular applications and services.
Summary
As the SEO manager, you will build the SEO strategy for all MailChimp websites and content to maximize their potential. You are a hands-on SEO professional who has excellent problem solving skills, plus a history of creating high level SEO strategies. You will also have the opportunity to help build various reporting/analytical platforms. This is a rare opportunity to be a key player in one of the most exciting marketing teams in the country.
Responsibilities
* Develop the short-term and long-term SEO strategies for all MailChimp domains, including the Mobile SEO strategy * Manage day-to-day SEO tasks & projects * Ensure a careful balance of on page and off page optimization, including content generation and link building * Clear understanding of search algorithms and the confidence to implement these in the MailChimp Marketing strategy * Work with the Marketing Reporting/Analytics team and the Data Scientist team for developing the appropriate measurement and reporting of all organic traffic and sales (conversions) across all MailChimp properties and page types * Partner with Paid Media (PPC, Search and Display), Social, Video, Content (Blog) and Email teams to optimize program effectiveness * Work with Product Managers to build an SEO roadmap * Provide training to Content, Product, and Development teams * Collaborate with Content and Product teams to develop content that boosts optimization * Determine what technologies are required to develop SEO strategies and goals (Conductor, Screaming Frog, etc.) * Serve as a liaison with software engineers and developers to create new tools * Stay up to date with industry trends and inform MailChimp leadership on any required changes * Recommend and implement A/B and multivariate tests to increase conversions on landing pages and website pages
Ideal Candidate
* 5+ years of successful SEO experience * BA/BS in Marketing, Communications or Business Management with a strong understanding of technical SEO or BA/BS in Engineering or related technical field * Preference for a combination of experience in B2B (Lead Generation) and B2C (E-commerce) SEO * Prefer experience in managing multiple websites * Knowledge of the technical aspects of SEO, including HTML, CSS, JavaScript, HTTP, URL structures, keyword analysis, content optimization, search engine spiders, indexes and algorithms, website session management, and other tools. * Experience with link building and proper usage while representing the MailChimp brand * Proficient in Google Webmaster tools & Bing Webmaster tools * Ability to educate, communicate, and present to team members at various levels within the organization * Technology, SaaS and E-Commerce experience is a major plus * Proficient in Web Analytics tools such as Google Analytics * Experience in web development and design as it pertains to search engine algorithms * Excellent project management skills and ability to align efforts across multiple departments * Very strong organization, problem solving, and interpersonal skills * Self starter that is comfortable initiating and leading efforts, projects and programs

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.