Director of Sales and Marketing

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Generates new inquiries through successful sales calls to professional referral sources.
• Manages all internal and external sales efforts.
• Establishes strategic sales and marketing plans to achieve corporate objectives for assisted living services.
• Develops and executes comprehensive sales and marketing plans and programs, both short and long range, to support sales and revenue objectives of the company.
• Oversees inventory and replenishing of promotional and collateral materials.
• Ensures effective control of sales and marketing budgets, and takes corrective action to guarantee sales and marketing objectives fall within designated budgets.
• Oversees and evaluates market research and adjusts sales and marketing strategy to meet changing market and competitive conditions.
• Fields inquiry calls, schedules and conducts community tours, closes sales, and generates move-in to the community.
• Oversees development and maintenance of customer database (Yardi).
• Establishes and maintains relationships with professional referral sources and strategic partners.
• Attends industry-related continuing education seminars, professional networking opportunities, industry-related community events, etc.
• Prepares and submits sales and marketing activity reports.
• Plans and executes marketing events for professionals, and prospects.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Organizes entire move-in process; coordinates with all departments, completes resident move-in paperwork, and guides families through the move-in process.
• Oversees make-ready for available apartments and assists in monitoring and maintaining the community’s appearance.
• Performs other duties as assigned.

MANAGERIAL AND BUDGETARY RESPONSIBILITIES:

• This position participates in the Manager-On-Duty (MOD) rotation schedule.
• Responsibilities include overseeing operations of the entire community during the assigned MOD rotation, addressing complaints, and resolving problems in accordance with company policies and applicable laws.
• Budgetary responsibilities include managing marketing operating budget and petty cash accounts, monitoring and reviewing financial and budget transactions, and transactions reconciliation.

Qualifications:

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.
• Two (2) years’ experience in all aspects of developing and maintaining sales and marketing strategies.
• Bachelor's degree from an accredited university; or an equivalent combination of education and experience.
• Must have a valid driver’s license and clear driving record (satisfactory for inclusion on company auto insurance policy).
• Proficient knowledge of Microsoft Excel, Word and Outlook.