Associate Director, Programmatic Media

Starcom MediaVest Group

(Chicago, Illinois)
Full Time
Job Posting Details
About Starcom MediaVest Group
Starcom Mediavest Group (SMG) architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Ranked the number one global media network by Ad Age, SMG partners with the world's leading marketers and more digital disruptor brands than any other agency network. With 8,000 employees and 110 offices worldwide, SMG's network includes our three agency brands Starcom, Mediavest and Spark. At Starcom Mediavest Group, we’re about muc
Summary
The Programmatic Associate Director serves as the primary point of contact for an agency/client team. The Associate Director is responsible for defining programmatic strategic objectives and strategies for each client with support from internal strategy teams. He/she provides strategic thought leadership on process, audience strategies, campaign optimization, and client growth opportunities. The Associate Director oversees a full programmatic team, monitoring each individual’s performance, utilization, and career growth. It is the Associate Director’s responsibility to ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance. The ideal candidate will have extensive experience in digital media buying, with a focus on Addressable Display, Video, Social, Search and Mobile campaign management. The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry
Responsibilities
* Serve as an expert on all aspects of the planning and campaign management processes, RTB, exchanges, and ad networks * Oversee a programmatic team by reviewing strategies, process, campaign results, and overall success of client relationships * Interface with agency and client teams to respond to communicate service offerings, assist with complex campaign setups, and to identify and deliver new solutions in a collaborative fashion * Ensure direct reports apprised of key client opportunities and other key compnents which affect the health of the business * Define and drive adoption of best practices in the Addressable media space * Lead regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance * Keep management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business * Collaborate with Tech, Data and Inventory partners to ensure that features, assets, and other elements necessary to successfully utilize the offering are properly executed and delivered in a timely fashion * Serve as a point of escalation for campaign, strategic, and relationship challenges internal and external) * Oversee training, mentoring, and development of direct reports * Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
Ideal Candidate
* Four-year college degree * 5-7 years of strategic planning/campaign management experience in online advertising, or direct marketing * 3+ years with increasing responsibility within an agency or media company * 1-3 years of people managing experience, managing 2+ reports in an account management/client services team * Expertise in interactive media planning & buying elements * Firm understanding of RTB and exchange-based media buying * Experience managing a cross-industry (Auto, Financial Services, Retail, etc.) buying team * Experience in Display, Video, Social, and Mobile programmatic media buying * Experience with advanced digital Ad Serving technology * Strong analytical thinking and mathematical skills * Excellent communication and writing skills * Ability to organize and manage detail work, as well as work independently and balance multiple tasks * Proficiency in Microsoft Office solutions * Firm understanding of RTB and exchange-based media buying across all digital channels (experience in actual programmatic execution a plus) * Team management experience in programmatic or relevant field (e.g. account management/client services team) * Experience with advanced digital Ad Serving technology

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