Media Planner

24 Seven

(New York, New York)

Full Time

Job Posting Details

About 24 Seven

We are a different kind of recruiting firm because we didn’t set out to be headhunters. When we launched in 2000, we were a group of professionals from creative industries who loved to connect talented people we knew with creatively driven companies looking for talent.

Responsibilities

Our client, a major media agency, is looking for a Media Planner experienced in both traditional (1-2 years) and digital (2-3 years) to join their team.

As the Media Planner, you will be responsible for managing day-to-day delivery of online/digital media and emerging digital media projects for Fortune 100 CPG and Entertainment clients. It will be essential that media deliverables are met on-time and within budget, aligning with clients’ goals and objectives. Your focus will be on brand- and acquisition-focused web media and emerging media campaigns. You will have direct reports.

Ideal Candidate

* Experience managing staff as well as media campaigns
* Strong client management and presentation skills (you will need to build mid-level client relationships)
* Ability to work in a fast-paced/sometimes unstructured environment
* Effective in working regularly with offline teams, providing a framework and environment appropriate for seamless integration
* Managing client/offline team’s expectations with regards to online/digital media
* Efficient in synthesizing various media statistics and information to develop recommendations and opinions in the area of emerging digital media
* Passion and some exposure to emerging digital media (including broadband, VOD, DVR, addressable cable, etc.)
* Able to serve as a “key innovator” in regards to emerging media
* Creative and on-point thinker in applying new technologies/platforms to drive client objectives
* Acumen and confidence to make “gut” decisions for media campaigns
* Able to spearhead the development of new strategic and success metric platforms
* Able to oversee program results analysis and help translate information into observations/lessons learned
* Persuasive writing skills and strong negotiation skills
* Proficiency in all MS Office programs and media research tools and resources (i.e., @Plan, AdRelevance, comScore, MRI, etc.)
* Clear understanding of addressability and targeting, knowing how to apply those in all digital platforms
* Strong understanding of ad-serving and tracking processes in order to integrated with the Digital Implementation team
* Extensive experience in media planning and buying (including all channels and pricing models)
* Proven ability in successful campaign implementation (third party ad serving and tracking, measurement, billing reconciliation)
* Firm understanding of creating and managing fee budgets, managing them effectively alongside Account teams
* Experience with CPG/consumer focused goods in both the branding and acquisition areas (highly desired but not essential)

Experience managing staff as well as media campaigns
Strong client management and presentation skills (you will need to build mid-level client relationships)
Ability to work in a fast-paced/sometimes unstructured environment
Effective in working regularly with offline teams, providing a framework and environment appropriate for seamless integration
Managing client/offline team’s expectations with regards to online/digital media
Efficient in synthesizing various media statistics and information to develop recommendations and opinions in the area of emerging digital media
Passion and some exposure to emerging digital media (including broadband, VOD, DVR, addressable cable, etc.)
Able to serve as a “key innovator” in regards to emerging media
Creative and on-point thinker in applying new technologies/platforms to drive client objectives
Acumen and confidence to make “gut” decisions for media campaigns
Able to spearhead the development of new strategic and success metric platforms
Able to oversee program results analysis and help translate information into observations/lessons learned
Persuasive writing skills and strong negotiation skills
Proficiency in all MS Office programs and media research tools and resources (i.e., @Plan, AdRelevance, comScore, MRI, etc.)
Clear understanding of addressability and targeting, knowing how to apply those in all digital platforms
Strong understanding of ad-serving and tracking processes in order to integrated with the Digital Implementation team
Extensive experience in media planning and buying (including all channels and pricing models)
Proven ability in successful campaign implementation (third party ad serving and tracking, measurement, billing reconciliation)
Firm understanding of creating and managing fee budgets, managing them effectively alongside Account teams
Experience with CPG/consumer focused goods in both the branding and acquisition areas (highly desired but not essential)