Media Planner

We are a different kind of recruiting firm because we didn’t set out to be headhunters. When we launched in 2000, we were a group of professionals from creative industries who loved to connect talented people we knew with creatively driven companies looking for talent.

Our client, a major media agency, is looking for a Media Planner experienced in both traditional (1-2 years) and digital (2-3 years) to join their team. As the Media Planner, you will be responsible for managing day-to-day delivery of online/digital media and emerging digital media projects for Fortune 100 CPG and Entertainment clients. It will be essential that media deliverables are met on-time and within budget, aligning with clients’ goals and objectives. Your focus will be on brand- and acquisition-focused web media and emerging media campaigns. You will have direct reports.

* Experience managing staff as well as media campaigns * Strong client management and presentation skills (you will need to build mid-level client relationships) * Ability to work in a fast-paced/sometimes unstructured environment * Effective in working regularly with offline teams, providing a framework and environment appropriate for seamless integration * Managing client/offline team’s expectations with regards to online/digital media * Efficient in synthesizing various media statistics and information to develop recommendations and opinions in the area of emerging digital media * Passion and some exposure to emerging digital media (including broadband, VOD, DVR, addressable cable, etc.) * Able to serve as a “key innovator” in regards to emerging media * Creative and on-point thinker in applying new technologies/platforms to drive client objectives * Acumen and confidence to make “gut” decisions for media campaigns * Able to spearhead the development of new strategic and success metric platforms * Able to oversee program results analysis and help translate information into observations/lessons learned * Persuasive writing skills and strong negotiation skills * Proficiency in all MS Office programs and media research tools and resources (i.e., @Plan, AdRelevance, comScore, MRI, etc.) * Clear understanding of addressability and targeting, knowing how to apply those in all digital platforms * Strong understanding of ad-serving and tracking processes in order to integrated with the Digital Implementation team * Extensive experience in media planning and buying (including all channels and pricing models) * Proven ability in successful campaign implementation (third party ad serving and tracking, measurement, billing reconciliation) * Firm understanding of creating and managing fee budgets, managing them effectively alongside Account teams * Experience with CPG/consumer focused goods in both the branding and acquisition areas (highly desired but not essential)