Assistant Media Planner

Good Apple Digital

(New York, New York)
Full Time
Job Posting Details
About Good Apple Digital
Good Apple is a full service media planning and buying agency, recently honored in the 2016 Inc. 5000 list of America's fastest-growing private companies. Our mission is to build, optimize and manage powerful and efficient advertising campaigns. With experience in both Branding and Direct Response programs, we can tailor your digital media programs to achieve any goal, be it more leads, more traffic, more sales – all for the smallest possible media investment.
Summary
An Assistant Planner (AMP) assists in the development and execution of media plans under the direction of Media Planner and/or Director. Looking for a motivated candidate who wants to make an impact and bring and execute on ideas across the digital media eco-system (display, mobile, social media etc.).
Responsibilities
Assist media planning/buying team in developing, implementing, and maintaining media objectives, strategies and tactics * Work with publishers/account team to implement media plans and follow up when necessary * Prepare and maintain plan budgets and billing * Maintaining flowcharts and plan delivery and Q/A * Work with calculations and other quantitative data * Ability to use 3rd party ad-serving tools to RFP sites, issue insertion orders and manage campaigns * Construction of competitive analyses as well as other given analytical reports. * Ability to write POV's and give recommendations * Assist in trafficking and reporting of online campaigns. * Meet with industry representatives to gain insight to all phases and points of contact of media.
Ideal Candidate
* Bachelor's degree in marketing, advertising, communications, or a related field a plus * 1-2 year of media planning/buying experience (relevant internship and coursework will be considered). * Must have strong business writing, presentation, and client-service skills. * Must have stellar organizational and quantitative/analytical skills including experience in creating formulas and executing calculations * Great attitude, desire to learn and ability to work in a team environment * Proficiency in Microsoft Office * U.S. Citizenship required

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