Digital Media Planner/Buyer

HLK is a full-service digital agency driven to create authentic brand experiences.

The role of the Digital Media Planner/Buyer is a broad one and will give you exposure to all functions within Media – research & strategy, negotiation, ad serving & implementation, and analysis. It combines creative thinking with factual analysis to develop innovative strategies to ensure campaigns reach their target audiences as effectively as possible. The types of plans and budgets vary greatly and you’ll gain tremendous experience with all different digital mediums (search, display, mobile, etc.).

* Ability to work with the client and the account teams to understand client business objectives in order to develop strategic interactive media plans * Consult with creative, strategy and account management teams to develop campaign recommendations such as display, paid social, email, mobile, rich media, search marketing and more * Work with Analytics team to develop measurement plans * Monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance * Update performance dashboards for campaign reporting * Maintain expert knowledge of mobile, social and emerging digital media and contribute to agency education and knowledge sharing * General knowledge and understanding of broadcast, print and OOH media * Minimum 2 years online/digital/interactive advertising experience required * Experience with DMPs & DSPs * Familiar with data analytics packages (Google Analytics, Webmaster Tools, eHavior, etc.) * Strong knowledge of all planning / ad serving tools (Strata, Nielsen/comScore, DCM, etc.) * Able to produce high quality work within a fast-paced, dynamic environment * Experience presenting to clients and internal teams