Digital Marketing Manager

Chicago Public Media

(Chicago, Illinois)

Full Time

Job Posting Details

About Chicago Public Media

Originally established as an extension service of the Chicago Board of Education, Chicago Public Media first signed on as WBEZ in 1943.

Responsibilities

***About the Position***

- The Digital Marketing Manager, reporting to the Sr. Director of Marketing, will be responsible for assisting in the development and execution of digital marketing campaigns and email-based member communications for WBEZ. The Digital Marketing Manager will execute campaigns that deliver on member acquisition, retention and revenue goals.

- The ideal candidate must be a self-starter who possesses a well-rounded digital marketing background with an emphasis in email and direct marketing. A strong communicator, qualified candidates will have a proven track record of project management experience and a demonstrated ability to meet and exceed goals.  This individual must feel comfortable working in a team environment, able to complete quality projects on time, while maintaining a relentless attention to detail.

***Responsibilities:***

- Manage the day-to-day aspects of all email marketing campaigns, including member retention and win-back strategies.
- Coordinate all lifecycle email marketing programs with results-oriented point of view.
- Develop, execute and optimize digital acquisition marketing campaigns across paid search, social media and display.
- Supports the reporting and analysis of all digital marketing.
- Develop and manage digital marketing optimization, testing and quality assurance.
- Identify emerging media and online marketing trends and develop opportunities into actionable plans.
- Partner with internal teams to support digital marketing initiatives across multiple stakeholders.
- Support overall member marketing efforts as required.

About the Position

The Digital Marketing Manager, reporting to the Sr. Director of Marketing, will be responsible for assisting in the development and execution of digital marketing campaigns and email-based member communications for WBEZ. The Digital Marketing Manager will execute campaigns that deliver on member acquisition, retention and revenue goals.
The ideal candidate must be a self-starter who possesses a well-rounded digital marketing background with an emphasis in email and direct marketing. A strong communicator, qualified candidates will have a proven track record of project management experience and a demonstrated ability to meet and exceed goals. This individual must feel comfortable working in a team environment, able to complete quality projects on time, while maintaining a relentless attention to detail.

Responsibilities:

Manage the day-to-day aspects of all email marketing campaigns, including member retention and win-back strategies.
Coordinate all lifecycle email marketing programs with results-oriented point of view.
Develop, execute and optimize digital acquisition marketing campaigns across paid search, social media and display.
Supports the reporting and analysis of all digital marketing.
Develop and manage digital marketing optimization, testing and quality assurance.
Identify emerging media and online marketing trends and develop opportunities into actionable plans.
Partner with internal teams to support digital marketing initiatives across multiple stakeholders.
Support overall member marketing efforts as required.

Ideal Candidate

3+ years of hands-on experience executing email marketing programs and associated tactics
2+ years of building and optimizing campaigns via Google AdWords and Facebook
Skilled at optimizing CSS & HTML for email
Clear understanding of online marketing tactics and measurements
Ability to think creatively, strategically, and have excellent judgment
Understanding of CAN-SPAM and email best practices
Strong, clear communicator, both written and verbally
Team player with strong ability to execute
Demonstrated self-starter
Bachelor’s degree in Marketing, Business Administration, or related discipline
Working knowledge of Google Analytics or similar analytical software
Eloqua and Salesforce experience a plus.